{"id":135,"date":"2013-12-24T00:00:00","date_gmt":"2013-12-24T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/mikescherer\/lead-generation-tips-tricks-and-ideas-lesson-5\/"},"modified":"2013-12-24T00:00:00","modified_gmt":"2013-12-24T00:00:00","slug":"lead-generation-tips-tricks-and-ideas-lesson-5","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/mikescherer\/lead-generation-tips-tricks-and-ideas-lesson-5\/","title":{"rendered":"Lead Generation Tips, Tricks And Ideas – Lesson 5."},"content":{"rendered":"

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Optimised Forms<\/strong><\/p>\n

Forms are very much the key to any landing page, because without them, you can not convert visitors to your page into leads for your business.<\/p>\n

If you want people to sign-up, subscribe or download from your site, then you’ll need a form of some sort.<\/p>\n

It is debatable how much information you should be asking people to provide in a form, but it is important to understand that a long detailed form will put customers off, especially if it looks too complicated and asks too many questions.<\/p>\n

Really, you should only be asking for the information you need in order to deliver your offer and to follow up with that prospect in the future. The fewer fields you have to fill in on your form, the better your conversions will be. that’s just human nature. Nobody likes forms but they will tolerate them to a point in order to get what they want.<\/p>\n

There is no denying that the more information you collect, the better qualified your lead will be, but you really need to determine if this is important to you or not as you will get a lot less of them. The best way is to test both long and short forms if you’re unsure.<\/p>\n

I my opinion, all you need is an email address. The offer will get delivered to that address, which is all the prospect wants at this stage of the process. Once you have that address in your auto-responder, let it do the work with follow-up emails to turn the lead into a customer. Then you will able to ask for as much information as you like.<\/p>\n

Submit Or Not?<\/strong><\/p>\n

One of the best ways to increase conversions is to NOT use the word submit on your form. SUBMIT buttons are the default on many forms and I hate the word. Nobody really wants to submit to anything, so best to leave it out.<\/p>\n

Use something more relevant and friendly for your button. For example, if you’re offering a free video, say “Get Your Video”. Other examples are: “Get Your Free Brochure”, “Join My Newletter”, “Get Your Free e-Book”.<\/p>\n

Make your button look like a button. Make it obvious, big, bright and colorful. Remember, it has to look clickable.<\/p>\n

Proof Elements<\/strong><\/p>\n

With the proliferation of so much spam and otherwise doggy things on the internet these days, people are more reluctant to give up their personal details. There are a couple of things you can do to reduce this anxiety however, by adding some different elements.<\/p>\n