{"id":484,"date":"2013-09-03T00:00:00","date_gmt":"2013-09-03T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/marketresearchreport\/research-report-on-consumer-attitudes-toward-marketing-channels-in-financial-services-us-august-2013-at-researchmoz\/"},"modified":"2013-09-03T00:00:00","modified_gmt":"2013-09-03T00:00:00","slug":"research-report-on-consumer-attitudes-toward-marketing-channels-in-financial-services-us-august-2013-at-researchmoz","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/marketresearchreport\/research-report-on-consumer-attitudes-toward-marketing-channels-in-financial-services-us-august-2013-at-researchmoz\/","title":{"rendered":"Research Report On Consumer Attitudes toward Marketing Channels in Financial Services \u2013 US \u2013 August 2013 At Researchmoz"},"content":{"rendered":"

Researchmoz presents this most up-to-date research on\u201dConsumer Attitudes toward Marketing Channels in Financial Services \u2013 US \u2013 August 2013\u2033.The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Remote Patient Monitoring Market.<\/p>\n

To Read The Complete Report With TOC Kindly Visit: http:\/\/www.researchmoz.us\/consumer-attitudes-toward-marketing-channels-in-financial-services-us-august-2013-report.html<\/a><\/strong><\/p>\n

Changing demographics, changing technology, and consumers\u2019 increasing demand to be able to access information whenever they want using whatever method they want are driving massive changes in the way financial services companies market their products and services. The most successful companies will be those that do the best job of staying abreast of or, even better, ahead of those changes.<\/p>\n

TABLE OF CONTENT
\n<\/strong><\/p>\n

Scope and Themes<\/strong>
\nWhat you need to know
\nData sources
\nSales data
\nConsumer survey data
\nDirect marketing creative
\nAbbreviations and terms
\nAbbreviations<\/p>\n

Executive Summary
\nThe market<\/strong>
\nFigure 1: Ownership of financial products, June 2013
\nConsumers not likely to purchase another product from current provider
\nFigure 2: Interest in ads and products from own primary financial provider, by type of provider, June 2013
\nMarket drivers
\nMobile channels increasing in importance as smartphone\/tablet ownership increases
\nFigure 3: Incidence of smartphone ownership, November 2011 and June 2013
\nFigure 4: Incidence of tablet computer ownership, by age, February 2012 and June 2013
\nThe consumer
\nTelevision is still the preferred channel
\nFigure 5: Financial Services marketing channels consumers are most likely to notice, June 2013
\nHow consumers prefer to communicate with financial companies
\nFigure 6: Influence of direct mail\/email on communication with financial company, by gender, June 2013
\nFigure 7: Interest in channels for communications from financial provider, by type of provider, June 2013
\nWhat we think<\/p>\n

Issues and Insights<\/strong>
\nGetting people into the branch
\nIssues
\nInsights
\nReaching young people
\nIssues
\nInsights
\nTaking advantage of all marketing channels
\nIssues
\nInsights
\nHow does the growth of minority groups influence the use of marketing channels?
\nIssues
\nInsights<\/p>\n

Browse All Banking Related Reports At : http:\/\/www.researchmoz.us\/banking-market-reports-159.html<\/a><\/strong><\/p>\n

Trend Applications<\/strong>
\nInspire trend: Open Diary
\nInspire trend: Experience is All
\nMintel futures: Access Anything, Anywhere<\/p>\n

Market Size and Forecast
\nKey points
\nNewspapers<\/strong>
\nFigure 8: Aggregated newspaper website audience, November 2011-November 2012
\nOnline readership increases
\nFigure 9: Top U.S. print media websites, by market share, June 2013
\nSocial media use continues to grow
\nFacebook
\nFigure 10: Demographics of Facebook users, 2012
\nFigure 11: Number of global Facebook users, by region, April 2013
\nTwitter
\nFigure 12: Demographics of twitter users, 2012
\nFigure 13: Twitter ad revenues, worldwide, 2010-15
\nFigure 14: U.S. net Twitter digital ad revenues, by mobile vs. desktop, 2012-15
\nYouTube
\nFigure 15: Frequency of YouTube visits by U.S. internet users, March 2013<\/p>\n

Market Drivers
\nKey points
\nDevice ownership
\nFigure 16: Smartphone ownership, Nov 2011, June 2013
\nFigure 17: Tablet ownership, by age, Feb 2012, June 2013
\nTelevision watching is declining
\nFigure 18: Hours: minutes of television watched per week, by age, Q1 2011-Q1 2013
\nMinorities own electronic devices \u2013 and these groups are growing
\nFigure 19: Electronic device ownership, by race\/Hispanic origin, June 2013
\nFigure 20: U.S. population growth, percent change, by race\/ethnicity, 2015-55<\/p>\n

Competitive Context
\nKey points
\nNewspapers are holding their own
\nFigure 21: Number and circulation of daily and Sunday newspapers, 2000-11
\niPads taking ad dollars from print magazines
\nFigure 22: Ad pages\/iPad ad unit growth, first half 2012, first half 2013<\/p>\n

Segment Performance
\nKey points
\nDirect mail<\/strong>
\nFigure 23: Total volume of direct mail\/advertising direct mail pieces delivered by USPS, 2003-12
\nFigure 24: Volume of advertising-based mail as percentage of total mail volume, 2003-12
\nFigure 25: Percentage who are likely to notice direct mail, by age, June 2013
\nFigure 26: Response rates by selected media, 2012
\nFigure 27: Incidence of response to direct mail\/email from financial company, by gender, June 2013
\nEmail
\nFigure 28: Interest in receiving information via different channels, by type of provider, June 2013
\nTelevision
\nFigure 29: Marketing channels most likely to be noticed, June 2013
\nFigure 30: DVR market penetration, July 2008-March 2012
\nFigure 31: DVR market penetration, by income, August 2011- March 2012
\nFigure 32: U.S. television ad spending, 2011-17
\nRadio
\nFigure 33: Air and digital radio spending, $billions, 2010-16
\nOnline display advertising
\nFigure 34: Net U.S. digital display advertising revenues at major ad-selling companies, 2011-15
\nFigure 35: Net U.S. digital display ad revenue growth at major online companies, 2011-15
\nBiggest online display advertisers
\nFigure 36: 10 largest display ad advertisers, by impressions (MM), January-December 2012
\nMobile advertising
\nFigure 37: Preferences for types of mobile ads, by age, January 2013
\nFigure 38: Awareness and use of mobile banking apps, April 2013<\/p>\n

Innovations and Innovators<\/strong>
\nKey points
\nScavenger hunts drive website traffic
\nCredit union finds use for Pinterest
\nFlo is a social media star<\/p>\n

Marketing Strategies
\nKey points
\nAd spending<\/strong>
\nFigure 39: Top 10 financial services companies\u2019 total ad spending\/internet ad spending, 2011-12
\nDigital ad spending continues to grow, but more slowly
\nFigure 40: U.S. financial services digital ad spending, 2011-17
\nFigure 41: Percent change\/percent of total digital ad spend, financial services industry, 2011-16
\nMobile advertising
\nFigure 42: Top five industries in U.S. mobile marketing spending, 2010-15
\nFigure 43: Growth in mobile spending, by format, 2011-16
\nSocial media
\nFacebook
\nFigure 44: Top 10 U.S. banks, by Facebook \u201clikes,\u201d Q2 2013
\nTwitter
\nFigure 45: Top 10 U.S. banks, by number of Twitter followers, Q2 2013
\nVideo
\nFigure 46: Interest in getting information from bank, credit union, or financial adviser via video, by age, June 2013
\nFigure 47: Watch financial services video on social media, by age, October 2012
\nWho is on YouTube?
\nFigure 48: Top 10 U.S. financial institutions, by number of YouTube views, Q2 2013
\nOverview of the brand landscape
\nBrand analysis: Bank of America<\/p>\n

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