What is On-Page Optimization and is It Still Relevant Today?
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
What is On-Page Optimization?
Each year advances are made, technology enhances and trends change. What was hot last year may be irrelevant today. In fact, what you were doing to jump in the search engines just a few months ago may be detrimental today. While keyword stuffing is a no-no today, on-page optimization remains a necessity for business owners. The question is what is on-page optimization?
As you begin to explore the question of what is on-page optimization you will find that it is nothing more than dealing with everything that can be done to boost your ranking in the search engine results page on the web page itself. On the flip-side, off-page optimization involves all aspects that take place outside of your web site like the quality and relevance of your back-links.
There is great importance to each kind of optimization as the goal is to appeal to as many prospects and target customers as possible, while utilizing effective optimization techniques. This is why the most effective SEO campaigns make use of both on and off page optimization. With that said, it is vital you understand the true importance of on-page optimization for your business today.
What is On-Page Optimization? It is Not Keyword Stuffing
By no means is it keyword stuffing, as many have believed to be of utmost importance for years. Given, it is still important you select the right keywords and make use of them efficiently. However, the Penguin update to Google’s search algorithm has done away with keyword stuffing as it can actually harm you in the search engines today.
Instead of focusing on how many times you can stuff a single word into the content, Google now has a synonyms team that looks for words that are connected to each other. It can connect the dots between car and automobile, plant and flower. If you are going to use keywords in your content, which is still important, make sure to choose wisely.
The next aspect to look at when pondering over what is on-page optimization is titles. Search engines analyze sites with extreme precision, paying most attention to what lies between the HTML heading tags. Therefore, make sure you are paying attention to the titles and subtitles as they are important positions for keywords.
URLs are equally important to include in your content, and can actually be one of the most important factors to on-page optimization. Make sure you get this right from the start and include important, relevant keywords in the URL as this can give you a small boost in rankings. Never use dynamic URLs and set them up in a way that gives an idea to what the user will find from the content of the page.
There are a number of businesses that can help you get the most out of your content, website and business as a whole.
You can jump on Google and start doing some research for such businesses, but you will need to be ready to lay down some significant money. OR…..
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Adam Waller
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