{"id":9,"date":"2013-11-25T00:00:00","date_gmt":"2013-11-25T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/larryrivera\/factors-to-consider-before-creating-a-website\/"},"modified":"2026-07-25T19:14:54","modified_gmt":"2026-07-25T19:14:54","slug":"factors-to-consider-before-creating-a-website","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/larryrivera\/factors-to-consider-before-creating-a-website\/","title":{"rendered":"Factors To Consider Before Creating A Website"},"content":{"rendered":"

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A website can be a very effective tool for providing information, as well as promoting products and services. However, if you don\u2019t take time to think through certain factors, having a site would be of little or no benefit to you. Here are some of the things you need to consider when starting a website.<\/p>\n

1. Purpose of the site<\/span><\/p>\n

People start websites for different reasons. Some use it as a tool for supporting their offline marketing efforts. Having a website address on your business cards, brochures, letter heads and ads makes your business appear more credible to prospects. In other words, your site is a kind of online brochure.<\/p>\n

Other people create sites with the intention of generating leads. This means that your site is designed to compel visitors to email or call you, after which you can make a sale. Besides generating leads, a website can also be virtual store where prospects can buy products and services directly. A good example of an online store is Website templates by MotoCMS where users can buy varied templates at the click of a button.<\/p>\n

2. Attracting visitors<\/span><\/p>\n

If no one visits your site, then there is no reason for its existence. This is why it is very important to have a way of informing people about your site\u2019s existence. You can use offline and online strategies to spread the word about your site.<\/p>\n

Some of the offline strategies that would be effective include cold calling, public relations, advertising and networking. Online strategies could include online ads, search engine optimization and link building.<\/p>\n

3. Retaining visitors<\/span><\/p>\n

Besides attracting visitors, you need to find a way of keeping them on your site for a significant period of time. The best way of retaining the attention of visitors is to have current and quality content. Your aim should be to provide visitors with great content which is not available anywhere else on the internet. If they find the information useful, they will have a reason to linger longer at your site.<\/p>\n

4. Desired response<\/span><\/p>\n

You need to figure out what action you desire people to take when they land on your site\u2019s pages. If you are running a business, you would want visitors to buy your product or service. However, unless they already know you, people don\u2019t usually buy on their first visit. Therefore, before attempting to sell anything, you need to first build a relationship with your visitors.<\/p>\n

Initially, you could ask them to submit their contact details in return for a free download or a newsletter. This will then give you an opportunity to keep in touch with them. Make sure you give visitors the freedom to unsubscribe; otherwise you might be labeled a spammer.<\/p>\n

5. Monitoring your site<\/span><\/p>\n

It is very important to keep track of your site\u2019s statistics. You need to know how many people are visiting your site, where they came from and what pages they actually looked at. Anytime you redesign your site or have a special offer, you need to find out if your statistics improved in any way. However, make sure your experiments are controlled. Change one thing at a time and check the response. This will enable you to discover what works and what doesn\u2019t.<\/p>\n

Charles Mburugu<\/strong><\/span><\/span> is a professional blogger who loves sharing blogging<\/a>, web development, social media, internet marketing and SEO tips.<\/p>\n

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A website can be a very effective tool for providing information, as well as promoting products and services. However, if you don\u2019t take time to think through certain factors, having a site would be of little or no benefit to you. Here are some of the things you need to consider when starting a website. […]<\/p>\n","protected":false},"author":988,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/larryrivera\/wp-json\/wp\/v2\/posts\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/larryrivera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/larryrivera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/larryrivera\/wp-json\/wp\/v2\/users\/988"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/larryrivera\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":1,"href":"https:\/\/empowernetwork.com\/larryrivera\/wp-json\/wp\/v2\/posts\/9\/revisions"}],"predecessor-version":[{"id":100,"href":"https:\/\/empowernetwork.com\/larryrivera\/wp-json\/wp\/v2\/posts\/9\/revisions\/100"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/larryrivera\/wp-json\/wp\/v2\/media?parent=9"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/larryrivera\/wp-json\/wp\/v2\/categories?post=9"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/larryrivera\/wp-json\/wp\/v2\/tags?post=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}