Why Bloggers Fail by Derek Halpern, Everyone need to read this\u2026
\nAccording to one source, there are more than 164 million blogs\u2026<\/p>\n
Most of these blogs get less than 1,000 visitors per month, and the harsh reality is, the majority of those blogs are, for lack of a better word, failures.<\/p>\n
What\u2019s unfortunate is, in that group of people, I\u2019m betting there\u2019s someone just like you\u2026.<\/p>\n
\u2026Someone who believed pumping out good content will generate the leads and sales they need to run a profitable business.<\/p>\n
\u2026Someone who believed a journalist or Google would notice their hard work\u2014and reward them with an endless supply of traffic that converts.<\/p>\n
\u2026Someone who put the work in, and things just didn\u2019t pan out.<\/p>\n
The question is \u201cWHY!?!\u201d<\/p>\n
Why do bloggers (and the blogs they create) fail?<\/p>\n
And more important, how do \u201csome\u201d people beat the odds\u2026<\/p>\n
\u2026and build blogs that help them build HUGE businesses?<\/p>\n
The answer lies in:<\/p>\n
The Psychology Behind Why Blogs Fail<\/p>\n
I\u2019ll be straight up with you because I know you expect nothing less. <\/p>\n
Most people who start blogs dream about their blog soaring to Everest-level subscriber numbers.<\/p>\n
(Who doesn\u2019t want to make a splash?)<\/p>\n
And they\u2019re willing to do the work, too. They\u2019re not looking for handouts, they want to earn their success. <\/p>\n
(Sound familiar?)<\/p>\n
So, what happens?<\/p>\n
It turns out that most people who start blogs quit within the first 3 months. <\/p>\n
Why?<\/p>\n
It\u2019s simple. When people start blogs, they do the wrong things.<\/p>\n
And the problem is, when they spend time on all those things they find something strange happens:<\/p>\n
They\u2019ll waste their first 3 months, and they\u2019ll have NOTHING to show for it other than a bunch of social media logins, passwords, and the belief that \u201cI\u2019ll be ready to go, when I just finish this one thing\u2026\u201d<\/p>\n
But they\u2019ll have NO RESULTS.<\/p>\n
And that lack of results will demotivate the MOST AMBITIOUS individual.<\/p>\n
(I\u2019ve been there\u2026) <\/p>\n
It\u2019s human psychology.<\/p>\n
(The more time you spend working on something without a reward, the harder it is to continue doing it). <\/p>\n
And that\u2019s why, I believe, most bloggers fail.<\/p>\n
They start their blog with good intentions, but fall off the beaten path because they waste time on pointless drivel that doesn\u2019t deliver what they really want: more traffic\u2026 more leads\u2026 more sales. <\/p>\n
It\u2019s sad, but it doesn\u2019t have to be that way.<\/p>\n
So I have a question for you:<\/p>\n
Are you worried that the same thing will happen to you?<\/p>\n
Are you scared that you\u2019ll waste your time on the pointless drivel \u201cfake blogging experts\u201d shill as \u201cadvice?\u201d<\/p>\n
Or worse, maybe the same has already happened to you\u2026 and you\u2019re tired of it?<\/p>\n
If you said \u201cHeck, YES!\u201d you\u2019re in luck. <\/p>\n
Throughout the rest of this article I\u2019m going reveal the \u201ctime-wasting things\u201d that cause well-deserving bloggers like you to fail. <\/p>\n
The \u201ctime-wasting things\u201d that cause you to get no results\u2026 demotivated\u2026 and eventually cause you to burn out and quit. <\/p>\n
And what\u2019s better is, when you eliminate these time-wasters from your blogging schedule, I believe YOU CAN BEAT THE ODDS.<\/p>\n
Ready?<\/p>\n
Let\u2019s jump in.<\/p>\n
Time-Waster #1: Creating Too Much Content<\/p>\n
When I asked bloggers, \u201cHow do you spend time on your blog?\u201d, they said \u201cI spend about 80-90% of my time on creating content.\u201d<\/p>\n
This makes ZERO sense. <\/p>\n
Here\u2019s the deal: When you run a blog that has a few readers, adding more content doesn\u2019t help you get more readers. The math just doesn\u2019t work.<\/p>\n
Let\u2019s say you have 100 readers. What are the chances that one of those people will love your content so much that they tell ALL of their friends about it? 1%? 2%? If that?<\/p>\n
Whatever it is, it\u2019s low, and at that rate, you might get 1 new loyal reader. Going from 100 readers to 101 readers isn\u2019t how you build a blog readership. <\/p>\n
To build a blog readership, you\u2019ve got to go from 100 readers\u2026 to 500 readers. Then, from 500 readers to 700 readers, and so on. <\/p>\n
How do you do it? The secret lies in your ability to promote the content you already have, because if you\u2019ve got something that was only seen by 100 people, chances are there are at least 10,000 or 100,000 other people in the world that can benefit from what you wrote.<\/p>\n
So, I\u2019m giving you permission\u2026<\/p>\n
\u201cYou don\u2019t have to create content, day in, and day out. You just have to work on getting the content you already have\u2026 in the hands of more people.\u201d<\/p>\n
How does that feel? Good? Great? AWESOME? Here\u2019s how some of my other disciples felt when they learned this:<\/p>\n
Derek\u2019s advice to blog less and promote more was earth-shattering and such a relief because it completely eliminated my blog stress and gave me peace and time and space back in my business to do what I love to do, which is coach people.\u201d \u2013 Nicole Burley, Certified Health Coach and Life Coach, creator of NicoleBurley.com<\/p>\n
\u201cMy biggest struggle coming into the course was that I was writing frequently, but never really connecting with my followers\u2026 Now that I have taken the course, I feel that I have a game plan for each post.\u201d Craig Koniver, MD, Organic Medicine Physician, creator of OrganicMedicineNow.com<\/p>\n
Now that leads me to the NEXT big time-waster. <\/p>\n
Time-Waster #2: Promoting Content The Wrong Way<\/p>\n
This always cracks me up\u2026<\/p>\n
When I talk to people, and I ask them \u201cHow do you currently try to get your name out there?\u201d<\/p>\n
Here\u2019s what they say:<\/p>\n
\u201cOkay, so I publish an article, then I share it on Twitter, Facebook, and my other social media networks.\u201d<\/p>\n
And I\u2019m like, \u201cOkay, and then what?\u201d<\/p>\n
\u201cUmm\u2026 I sometimes tweet out my article a few times because not all my followers see it the first time.\u201d<\/p>\n
And again, I\u2019m like \u201cAnd\u2026?\u201d<\/p>\n
\u201cI sometimes ask one of my friends to share it on their Twitter, too.\u201d<\/p>\n
And again, \u201cAnd\u2026\u201d<\/p>\n
And that\u2019s when they fall flat.<\/p>\n
\u201cWell, I don\u2019t know what else to do. So I write more content.\u201d<\/p>\n
(Does this sound familiar? Fess up )<\/p>\n
[Face Palm]<\/p>\n
Newsflash: Sharing your content to your small (and inactive) social media accounts ISN\u2019T PROMOTION. And doing it regularly is often a waste of time<\/p>\n
You\u2019ll NEVER build a blog that fuels your business by following that method of promotion.<\/p>\n
Now what really grinds my gears, is right about now, people always say \u201cOkay, what do I do then, smarty pants?\u201d<\/p>\n
But it\u2019s not about promotion tactics. You\u2019ve got to understand what good promotion is, and how it works\u2026 first. <\/p>\n
So, here\u2019s what you need to know:<\/p>\n
The easiest way to get readers for your blog is to convince another blog that has readers to send readers your way.<\/p>\n
That\u2019s it. <\/p>\n
(Notice how I didn\u2019t say share it on Twitter).<\/p>\n
What you MUST do is convince people who have readers\u2026 to send you readers. <\/p>\n
The question is \u201cHow?\u201d And that leads me to the NEXT big time-waster.<\/p>\n
Time-Waster #3: Creating a \u201cMe Too\u201d Blog<\/p>\n
If you want other bloggers to send their readers your way, you\u2019ve got to create a blog that warrants it. <\/p>\n
And the sad truth is, most blogs out there don\u2019t warrant it. <\/p>\n
Most blogs, in fact, are what I call \u201cMe Too\u201d blogs. They say the same things as everyone else\u2026 and nobody cares. <\/p>\n
The problem, again, is just human psychology. What blends in gets ignored, what stands out gets remembered. It\u2019s that simple. And every second you spend working on a \u201cme too\u201d blog is a second wasted.<\/p>\n
The question is, \u201cHow can YOU stand out when there\u2019s more than 164 million blogs?\u201d<\/p>\n
I go into detail about this in my premium training Blog That Converts, but the SECRET behind standing out today is as simple as \u201cGETTING REAL SPECIFIC\u201d with what your blog stands for.<\/p>\n
Don\u2019t write about fitness. Write about fitness for 45+ year-olds who want to do cross-fit. <\/p>\n
Or, as a personal example, when I wanted to break into the marketing space (one of the most crowded blog spaces on the net), I didn\u2019t just write about marketing. I focused in on how to leverage proven psychological principles to improve conversion rates. <\/p>\n
You might think, \u201cwell, won\u2019t that pigeon hole me into a small audience?\u201d<\/p>\n
And the answer is, \u201cYes,\u201d but there\u2019s no reason why you can\u2019t expand out of that once you OWN your topic. <\/p>\n
It might seem a bit silly, but look at it like this: What\u2019s more rememberable? \u201cI\u2019m a marketing expert\u201d or \u201cI show you how to use psychology to increase your blog conversions.\u201d<\/p>\n
The latter obviously . <\/p>\n
And if you\u2019re worried that this won\u2019t work, just take a look at what some of my disciples said:<\/p>\n