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Understanding The Rules Of Facebook<\/p>\n<\/div>\n
Facebook absolutely will not approve any ads that have images that are any of the following:-\u00a0 political, sexual, shocking, scare tactiacal, horror-based, overtly sexual, focusing heavily on particular body-parts or\u00a0 Non-existent functionality ie pictures or images of buttons with click here or go here or showing buttons that are actually not clickable.\u00a0 You will definitely not get your ad approved it you do this!<\/p>\n
Avoid using Facebook brand images at all \u2013 whether it\u2019s their name, logos or anything related to them.\u00a0 Facebook sees this as you attempting to delude your customer into believing you have a pre-determined agreement with them and they will close down your ad!<\/p>\n
Facebook And Infographics<\/h2>\n
In case you are not sure what these are \u2013 they are basically images (pictures) overlaid with a lot of text.\u00a0 Facebook will NOT approve these!<\/p>\n
Facebook and Accuracy<\/h2>\n
Everything you write in your ad has to be absolutely transparent, not misleading and must be described accurately whether it\u2019s the offer, the landing page or the subscription you are asking for.\u00a0 It has to be abundantly clear to the person clicking on it exactly what they are offered and what they are being asked to do and where it leads to in terms of any on-cost!<\/p>\n
All claims made in your ad must not be unsubstantiated claims relating to price, performance, results etc.\u00a0 All claims must be reflected on the landing page that you are sending people to.\u00a0 And this landing page MUST be within Facebook \u2013 ie your Fan or Buysiness page.\u00a0 Facebook is so likely to disapprove of any ad that takes its visitor outside of Facebook.\u00a0 Why?\u00a0 Their ad revenue is inside!!<\/p>\n
User Attributes \u2013 Understanding what is acceptable relating to the financial status of your readers for eg.\u00a0 You can offer the best solution for their financial needs but you cannot use words to capture their attention using shcock tactics \u2013 eg broke?\u00a0 Bankrupt? etc.\u00a0 This Facebook will definitely not accept.<\/p>\n
The same applies to ads within the health and wellness industry –\u00a0 even though we know that there is a huge percentage of the world that is grossly overweight \u2013 way beyond what their health will tolerate \u2013 you cannot use this in ads.\u00a0 For example it is not acceptable to use the words \u2013 damaged by obesity? but it is acceptable to have a headline that asks the question \u2013 are you affected by obesity?\u00a0 Subtle but important difference as far as Facebook is concerned!<\/p>\n
Facebook Demographic Targets<\/h2>\n
When you are putting together your ad \u2013 you are given the option of the demographics that you are targetting.\u00a0 The ad copy MUST correspond to the likes and interests related to your demographic target audience.\u00a0 Your offer must relate to what they like.\u00a0 Following that through \u2013 your landing page and\/or destination url must also be congruent with the ad.\u00a0 Congruency is definitely the name of the game here!<\/p>\n
Always be careful to check the Web of Trust \u2013 Facebook will not approve ads that lead to sites that WoT have designated as abusive.\u00a0 Do your homework!!<\/p>\n
And Finally \u2013 Types of Offers That Facebook Deems Acceptable<\/h3>\n
We have all seen the get rich quick, work from hom, mlm ads that abound within Facebook.\u00a0 Anything that smacks of get-rich-quick is now being removed systematically and quickly from Fcebook who have definitely upped their game in this respect.\u00a0 In a nutshell this is an ad that promises the moon for little or no investment.\u00a0 Well, we all know that has to be a scam! right?<\/p>\n
MLM or similar \u2013 this is not allowed without fully describing the product, the opportunity, showing complete transparency with an up-front, honest, open ad showing the participation and\/or business opportunity.\u00a0 this area of advertising is heavily policed within Facebook.\u00a0 Don\u2019t risk being shut down! follow the rules! Be honest and open!<\/p>\n
And last but not least \u2013 the \u2018Like\u2019 button!\u00a0 What is it for?\u00a0 Literally that \u2013 for people to \u2018like\u2019 you, your fan page, your business page, your offer, your post.\u00a0 NOT for:<\/p>\n
Like our page to receive updates OR<\/p>\n
click like if you agree!<\/p>\n
This is a clear abuse of the like button and Facebook will not tolerate it, anymore than it will tolerate copying and using any of its images, logos etc in any way shape or form!<\/p>\n
Here\u2019s To Your Success On Facebook!<\/p>\n","protected":false},"excerpt":{"rendered":"
Understanding The Rules Of Facebook Network marketer? direct sales? MLM\u2019er? whatever the niche you are working in Facebook, with its 900,000,000 visitors online is where it\u2019s at!\u00a0 If you are not utilising the power of Facebook then you are going nowhere fast!\u00a0 Seriously! The rules are long and strict \u2013 if you want to advertise […]<\/p>\n","protected":false},"author":619,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,2,51,52,12],"tags":[53,54,26,55,56,18,57,58],"class_list":["post-10","post","type-post","status-publish","format-standard","hentry","category-business-opportunities","category-empower-network","category-facebook-advertising-rules","category-goal-setting","category-marketing-online","tag-advertising-on-faceboo","tag-david-wood","tag-empower-network","tag-generating-leads-on-facebook","tag-how-to-use-facebook-to-make-money","tag-jane-selwyn-james","tag-rules-of-facebook","tag-success-on-facebook"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/jselwynjames\/wp-json\/wp\/v2\/posts\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/jselwynjames\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/jselwynjames\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/jselwynjames\/wp-json\/wp\/v2\/users\/619"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/jselwynjames\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":2,"href":"https:\/\/empowernetwork.com\/jselwynjames\/wp-json\/wp\/v2\/posts\/10\/revisions"}],"predecessor-version":[{"id":34,"href":"https:\/\/empowernetwork.com\/jselwynjames\/wp-json\/wp\/v2\/posts\/10\/revisions\/34"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/jselwynjames\/wp-json\/wp\/v2\/media?parent=10"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/jselwynjames\/wp-json\/wp\/v2\/categories?post=10"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/jselwynjames\/wp-json\/wp\/v2\/tags?post=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}