{"id":5,"date":"2012-07-28T00:00:00","date_gmt":"2012-07-28T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/jjpanella\/5-twitter-tools-to-enhance-your-marketing\/"},"modified":"2012-07-28T00:00:00","modified_gmt":"2012-07-28T00:00:00","slug":"5-twitter-tools-to-enhance-your-marketing","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/jjpanella\/5-twitter-tools-to-enhance-your-marketing\/","title":{"rendered":"5 Twitter Tools to Enhance Your Marketing"},"content":{"rendered":"<p>Are you looking for new and creative ways to use Twitter?<\/p>\n<p>Here are 5 lesser-known\u00a0<a href=\"http:\/\/www.socialmediaexaminer.com\/tag\/twitter\/\" target=\"_blank\">Twitter<\/a>\u00a0tools that your business should be using.<\/p>\n<p>Each of these tools has unique capabilities that may\u00a0<strong>help your business get an edge over your competitors<\/strong>. Oh, and all of\u00a0<em>these tools are free<\/em>.<\/p>\n<h3>#1: Commun.it\u2014Manage Your Community Efficiently<\/h3>\n<p><a href=\"http:\/\/commun.it\/\" target=\"_blank\">Commun.it<\/a>\u00a0is probably one of the best relationship-management tools out there. It helps you to\u00a0<strong>cultivate your followers on Twitter and make important connections to build your business<\/strong>.<\/p>\n<p>My favorite function is that it will look into your most up-to-date feed and organize your followers into three groups:<\/p>\n<ul>\n<li>Influencers<\/li>\n<li>Top supporters<\/li>\n<li>Engaged Twitter users<\/li>\n<\/ul>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cdn.socialmediaexaminer.com\/wp-content\/uploads\/2012\/07\/al-community-groups.png?9d7bd4\" alt=\"community groups\" width=\"484\" height=\"288\"\/>Cultivate your relationships on Twitter based on groups.\n<\/div>\n<p>By grouping your users, you\u2019re able to\u00a0<strong>focus on not only influential users but people who have previously shared your content<\/strong>\u00a0and have taken the time to engage with you.<\/p>\n<p>Another advantage of this tool is the ability to\u00a0<strong>sort your list according to \u201cmost recent\u201d or \u201chighest rating,\u201d<\/strong>\u00a0which shows your top influencers based on their algorithm.<\/p>\n<p>The tool is also very user-friendly. You can\u00a0<strong>grow and manage your community<\/strong>\u00a0fully from its dashboard.<\/p>\n<p>There is also a \u201cConsider to Follow\u201d feature that gives you a list of people to consider following based on previous conversations, retweets and the followers who have been engaging you.<\/p>\n<p>This feature made me realize that I wasn\u2019t following back many people who had previously engaged and shared my content. I think it\u2019s a shame if you don\u2019t\u00a0<strong>get to know the people who took the time to know you<\/strong>.<\/p>\n<h3>#2: inboxQ\u2014Find Questions People Are Asking<\/h3>\n<p>Another tool that your business can use to quickly latch onto conversations is\u00a0<a href=\"http:\/\/inboxq.com\/\" target=\"_blank\">inboxQ<\/a>. Because every question is an opportunity, it is important that you\u00a0<strong>listen to questions that people are asking on Twitter<\/strong>.<\/p>\n<p>Because lots of chatter and tweets are happening every second, questions can go unanswered and opportunities may go to waste. The bad news is even Twitter does not have a proper function to track down these questions.<\/p>\n<p>The good news is you can use inboxQ to find questions people are asking on Twitter.<\/p>\n<p>All you need to do is set up a campaign by inserting keywords for the questions people are most likely to ask in your industry.<\/p>\n<p>For example, if you are an online wine distributor or have a wine blog, the keywords could be \u201cbest wine,\u201d \u201cwine pairing,\u201d or just plain \u201cwine.\u201d<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cdn.socialmediaexaminer.com\/wp-content\/uploads\/2012\/07\/al-set-questions-on-inboxq.png?9d7bd4\" alt=\"set keywords on inboxq\" width=\"286\" height=\"391\"\/>Set keywords related to your industry.\n<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cdn.socialmediaexaminer.com\/wp-content\/uploads\/2012\/07\/al-inboxq-questions.png?9d7bd4\" alt=\"inboxq questions\" width=\"309\" height=\"378\"\/>Questions Twitter users are asking.\n<\/div>\n<p>Then inboxQ will do its magic and pull questions from Twitter containing those keywords.<\/p>\n<p>By helping people, you\u2019re able to\u00a0<strong>establish yourself as an expert in your industry and gain new followers<\/strong>. Your engagement with them could also help in getting them to follow you back after you have followed them.<\/p>\n<p>Answering questions may seem like a simple tactic, but\u00a0<em>simple gestures are sometimes the most effective<\/em>.<\/p>\n<h3>#3: Tweriod + Buffer\u2014Find the Best Time to Tweet<\/h3>\n<p><a href=\"http:\/\/tweriod.com\/\" target=\"_blank\">Tweriod<\/a>\u00a0and\u00a0<a href=\"http:\/\/bufferapp.com\/\" target=\"_blank\">Buffer<\/a>\u00a0are a match made in heaven.<\/p>\n<p>Tweriod is quite straightforward\u2014it analyzes your tweets and your followers\u2019 tweets to give you the best time and day of the week to tweet to get the highest visibility for your content. The analysis generally shows you the time and day that your followers are most active on Twitter, which helps you\u00a0<strong>share your content more effectively<\/strong>.<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cdn.socialmediaexaminer.com\/wp-content\/uploads\/2012\/07\/al-tweriod-timing.png?9d7bd4\" alt=\"timing analysis\" width=\"483\" height=\"276\"\/>Analysis of the best time to tweet.\n<\/div>\n<p>After finding out the best time to tweet, most people will stop there and not do anything else with the report. But with Buffer, you can simply\u00a0<strong>log into your Buffer account and it will automatically set the time that Tweriod suggests for your tweets<\/strong>.<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cdn.socialmediaexaminer.com\/wp-content\/uploads\/2012\/07\/al-buffer-timing.png?9d7bd4\" alt=\"tweriod optimal timing\" width=\"262\" height=\"324\"\/>Set optimal timing on Twitter as suggested by Tweriod.\n<\/div>\n<p>By analyzing and finding out the best time to tweet with Tweriod and setting the time with Buffer, you\u2019ll\u00a0<strong>be sure that your future tweets are fully optimized and will reach more people<\/strong>.<\/p>\n<h3>#4: ClickToTweet\u2014Customize and Maximize Your Visibility<\/h3>\n<p><a href=\"http:\/\/clicktotweet.com\/\" target=\"_blank\">ClickToTweet<\/a>\u00a0is a tool that I\u2019ve been experimenting with recently after I noticed that top blogs such as\u00a0<a href=\"http:\/\/kissmetrics.com\/\" target=\"_blank\">KISSMetrics<\/a>\u00a0and\u00a0<a href=\"http:\/\/hubspot.com\/\" target=\"_blank\">HubSpot<\/a>\u00a0are using it. This simple tool allows you to<strong>customize preloaded tweets that you want your readers to share<\/strong>.<\/p>\n<p>You can use this tool to\u00a0<strong>increase your business website\u2019s visibility<\/strong>\u00a0as it makes content more shareable. When a user clicks the link, your preloaded message will automatically be added to their Twitter status box. They then can click to tweet and your message will be out there.<\/p>\n<p><em>This is different from a normal Retweet button<\/em>\u00a0on your blog because it is more visible than simply retweeting your blog title.<strong><\/strong><\/p>\n<p>You can use this for:<\/p>\n<ul>\n<li>Facts and figures<\/li>\n<li>Quotes from your blog<\/li>\n<\/ul>\n<p>ClickToTweet is a great example of how Twitter continuously evolves to maximize the 140 characters and includes the most content at the most visible level.<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cdn.socialmediaexaminer.com\/wp-content\/uploads\/2012\/07\/al-kissmetrics-clicktotweet.png?9d7bd4\" alt=\"clicktotweet\" width=\"487\" height=\"159\"\/>Use ClickToTweet to make tweets more sharable.\n<\/div>\n<p>Here\u2019s how to\u00a0<strong>set it up on your blog\/website\/landing page<\/strong>:<\/p>\n<ul>\n<li>Go to the ClickToTweet website.<\/li>\n<li>Write the message you want and add your Twitter handle.\u00a0\n<div><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cdn.socialmediaexaminer.com\/wp-content\/uploads\/2012\/07\/al-clicktotweet.png?9d7bd4\" alt=\"description\" width=\"481\" height=\"279\"\/>Fill in the description you want and add your Twitter handle.\n<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>Copy the link from your blog and use a URL shortener like\u00a0<a href=\"http:\/\/bit.ly\/\">bit.ly<\/a>\u00a0or\u00a0<a href=\"http:\/\/goo.gl\/\">goo.gl<\/a>\u00a0to shorten it.<\/li>\n<li>Paste the short URL link into ClickToTweet.\u00a0\n<div><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cdn.socialmediaexaminer.com\/wp-content\/uploads\/2012\/07\/al-blog-url.jpg?9d7bd4\" alt=\"blog url\" width=\"443\" height=\"202\"\/>Get the permalink URL from your blog and shorten it with a URL shortener.\n<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>Click Generate.<\/li>\n<\/ul>\n<p>Now that you have your URL, the next step is to simply\u00a0<strong>add it to your blog<\/strong>. You\u2019re done! Next is to\u00a0<strong>experiment with it using your own blog\u2019s content<\/strong>.<\/p>\n<h3>#5: Brandfluencers\u2014Find Influencers Who Tweet Your Blog<\/h3>\n<p>I recently stumbled upon\u00a0<a href=\"http:\/\/brandfluencers.com\/\" target=\"_blank\">Brandfluencers<\/a>. This tool is quite straightforward and simple to use too. It will\u00a0<strong>identify users who have referred the most visits and page views to your blog via Twitter<\/strong>.<\/p>\n<p>All you need to do is simply\u00a0<strong>log into your Google Analytics account and it will generate the report<\/strong>.<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cdn.socialmediaexaminer.com\/wp-content\/uploads\/2012\/07\/al-brandfluence-traffic.png?9d7bd4\" alt=\"referred traffic\" width=\"484\" height=\"256\"\/>Brandfluencers displays Twitter users who have referred the most traffic and page views.\n<\/div>\n<p>By knowing who drives the most traffic and page views to your site, you can\u00a0<strong>focus on continuing to build relationships<\/strong>\u00a0with them or\u00a0<strong>show your appreciation and thank them<\/strong>\u00a0for sharing your content.<\/p>\n<p>As this tool is relatively new, I believe that it is not as accurate as it could be. I tested it using another account and the traffic results showed a slight discrepancy. But I believe that it gives you a general idea, which is better than having no idea at all.<\/p>\n<p><strong>What do you think about these tools? Have you tried any of them before? Do you happen to use any other lesser-known tools out there that you would like to recommend?<\/strong>\u00a0Please share them in the comments box below.<\/p>\n<p>\u00a0<\/p>\n<p>If you like this content be sure to\u00a0<strong>LIKE &amp; SHARE<\/strong>\u00a0it with your community!<\/p>\n<p><a href=\"\/jjpanella\/files\/2012\/07\/Panella.jpg?id=jjpanella\"><img loading=\"lazy\" decoding=\"async\" src=\"\/jjpanella\/files\/2012\/07\/Panella.jpg\" alt=\"\" width=\"126\" height=\"158\"\/><\/a><\/p>\n<p>\u00a0<\/p>\n<p>John J. Panella<\/p>\n<p>857-246-3404<\/p>\n<p>Work with me personally\u00a0<a href=\"http:\/\/www.nevergiveupthedream.com\/landing\/homebiz1\/\">CLICK HERE<\/a><\/p>\n<p><strong>ps &#8211;<\/strong><a title=\"CHECK IT OUT NOW!\" href=\"http:\/\/ezmoneymethod.com\/cptjjp\">\u00a0check it out now!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for new and creative ways to use Twitter? Here are 5 lesser-known\u00a0Twitter\u00a0tools that your business should be using. Each of these tools has unique capabilities that may\u00a0help your business get an edge over your competitors. Oh, and all of\u00a0these tools are free. #1: Commun.it\u2014Manage Your Community Efficiently Commun.it\u00a0is probably one of the [&hellip;]<\/p>\n","protected":false},"author":2735,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,4,5,6,7,8,9],"tags":[10],"class_list":["post-5","post","type-post","status-publish","format-standard","hentry","category-15-k-formula","category-cash-back-shopping","category-empower-network","category-hot-news","category-info","category-inspiration","category-profiles","category-team-training","tag-twitter"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/jjpanella\/wp-json\/wp\/v2\/posts\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/jjpanella\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/jjpanella\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/jjpanella\/wp-json\/wp\/v2\/users\/2735"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/jjpanella\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":0,"href":"https:\/\/empowernetwork.com\/jjpanella\/wp-json\/wp\/v2\/posts\/5\/revisions"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/jjpanella\/wp-json\/wp\/v2\/media?parent=5"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/jjpanella\/wp-json\/wp\/v2\/categories?post=5"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/jjpanella\/wp-json\/wp\/v2\/tags?post=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}