\u00a0<\/p>\n
Have you ever seen the show Bar Rescue? I\u2019m somewhat addicted to it. If you don\u2019t know the premise, here\u2019s how it works:<\/p>\n
A professional bar consultant is contacted by a failing bar. He goes in and looks at the books and tears through the numbers. Then he evaluates the layout of the bar. He analyzes the psychological factors. How\u2019s the lighting? Is there a good flow to the space? Then he breaks down the staff and finds there strengths and weaknesses. After a quick remodel and some intense training the bar\u2019s ready to reopen and start making some real money. And all this is done in about a week. Impressive<\/p>\n
At this point you\u2019re scratching your head going \u201cOk, what\u2019s this got to do with internet marketing or the internet lifestyle?\u201d<\/p>\n
Well, there\u2019s a common denominator with each of these failing bars. Generally they\u2019re dirty. Their employees are trained improperly. There marketing is terrible. They don\u2019t stand out. You see where I\u2019m going with this?<\/p>\n
All these factors are a result of what? Nine times out of 10 it\u2019s bad management. Bad management is a result of a bad business owner.<\/p>\n
If you\u2019ve seen this show a number of times like I have you\u2019ll start to see the patterns. When the patterns developed the wheels started turning. I started thinking about this question.<\/p>\n
What do all these business owners have in common that makes them bad business owners? Once the answer hit me it become painfully obvious.<\/p>\n
You see, these individuals don\u2019t want<\/em> to run a business. They don\u2019t want<\/em> to run a bar. What they want is the Perceived Lifestyle<\/em> of someone who owns a bar.<\/p>\n Running a bar is difficult. I have friends who own and operate bars. It\u2019s said the best way to make a small fortune in the bar business is to start by investing a large fortune. To be successful with it you have to want<\/em> to run it. The common denominator of the bar owners on the show is that they don\u2019t<\/em> want to run their bars. It\u2019s generally the same story each time. They bought the bar because they thought it would be a fun place to have a few drinks, kick back and hang out with friends and feel like the boss. They don\u2019t want to spend there nights pouring over the books when they could be pouring drinks\u2026 usually for themselves. They\u2019d rather drink away their profits then learn how to make a profitable business.<\/p>\n Are you seeing the correlation yet?<\/p>\n Think of it this way. What\u2019s the number one selling point of any internet marking program online? The \u201cInternet Lifestyle\u201d<\/strong><\/em>. All the money you could make, all the things you could do once you have that money. It\u2019s enticing. It\u2019s a great way to sell a program and I\u2019m certainly not condemning anyone who uses that type of sales pitch in their marketing. Their are certainly a lot of legitimate claims out there of people who really do make a lot of money online and because of that they get to experience that internet lifestyle.<\/p>\n The problem is, however, that many people are blinded by that. They can\u2019t look past the lifestyle. Because of that they might miss the part of the pitch where the marketing expert talks about how they were completely broke when they started. How they had to work long hard hours for many months, sometimes years, before they made a living online. And, just like those bar owners, they create a business based on a perception. They don\u2019t want to be internet marketers. They just want to live like internet marketers.<\/p>\n At one time, not long ago, I was in that category. I bought into programs because I thought they were the answer to all my financial woes. I bought into a program and became an SEO rep for local business. The problem with that is that you have to be able to sell that service to said local businesses. I\u2019m not a salesman. I don\u2019t want to be a salesman. Plus I don\u2019t really like the idea of studying the ins-and-outs of SEO only to find out that two months later everything\u2019s changed after a new \u201canimal algorithm\u201d is rolled out. PLUS, once you sell that service you have clients. I don\u2019t want clients. I dealt with clients as a graphic artist. I don\u2019t want that anymore. Needless to say, I never made a cent in that program. It\u2019s not the fault of the program though. There were, and are, many successful people who make very good money in that program. Deep down it was just not what I wanted for a business.<\/p>\n I\u2019ve also had folks try to recruit me into a certain network marketing program promoting \u00a0protein shakes. I had one of the top 5 earners<\/em> in the entire company talking to me directly, telling me there\u2019s money to be made in the program and he was going to show me how to do it. But here\u2019s the problem. I didn\u2019t want<\/em> to do it. I didn\u2019t want to host tasting parties and pitch the product to everyone I met. I knew from past experience that although there was money to be made, I wouldn\u2019t make any of it. It wasn\u2019t the kind of business I wanted.<\/p>\n So why am I saying all this? Is it to discourage would-be internet entrepreneurs from getting started? Absolutely not. Quite the contrary in fact.<\/p>\n You see, I want you to get started. I want you to succeed. And you know what? You\u2019ve got what it takes.<\/p>\n But in order for you to succeed you have to look beyond the lifestyle. You have to look \u00a0inside yourself and see if you want to run this type of business. Because if you don\u2019t, there\u2019s a good chance you\u2019ll be one of the many who don\u2019t make money online.<\/p>\n The fact is that, just like the common denominator of those failing bar owners, the most successful internet marketers have a common denominator too. They work\u2026 A LOT. According to Dave Wood, maybe not as hard<\/em> as you think, but a lot (read this to know what I\u2019m talking about)<\/a>. They eat, sleep, and breath what they do. And they love it. And that\u2019s<\/em>\u00a0how they\u2019ve changed their lives and that\u2019s why they get to live the internet lifestyle.<\/p>\n So if you\u2019ve read this far I know you\u2019re committed and prepared to go a little further.<\/p>\nWhat this has to do with the Internet Lifestyle<\/h2>\n
My History with the Internet Lifestyle Story<\/h3>\n