Everybody wants to spread the news about their products or services online, and make a huge income. In fact, most people would like to hit upon something that makes them incredibly rich. And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is writing effective solo ads and use them correctly.<\/p>\n
The only thing is, hardly anyone gives much real thought to the basic ingredient of selling by email \u2013 the writing of profitable solo ads. If your online business is to succeed, you must learn how to write solo ads that sell your product or services!<\/p>\n
What Is A Solo Ad?<\/p>\n
A solo ad is an advertisement, larger than a classified ad, and is mailed out by itself. No other ads are involved \u2013 only yours.<\/p>\n
So what makes a solo ad good or bad?<\/p>\n
First of all, it must appeal to the reader, and as such, it must say exactly what you want it to say. Secondly, it has to say what it says in the right number of words in order to keep your operating costs within your budget. And thirdly, it has to produce the desired results whether inquiries or sales.<\/p>\n
Grabbing the reader\u2019s attention is your first objective.<\/p>\n
You must assume the reader is \u201cscanning\u201d the page on which your solo ad appears in the company of other solo ads. Therefore, there has to be something about your solo ad that causes them to stop scanning and look at yours.<\/p>\n
So, the first two or three words of your solo ad are the most important and deserve your careful consideration. Most surveys show that words or phrases that quickly involve the reader tend to be the best attention-grabbers. Such words as: FREE\u2026 WIN\u2026 MAKE BIG MONEY\u2026<\/p>\n
Whatever words you use as attention-grabbers to start your ads, you should bear in mind that they\u2019ll be competing with similar attention-grabbers of the other ads in email. Therefore, in addition to your lead words, your solo ad must quickly go on to promise or state further benefits to the reader.<\/p>\n
In the language of professional copywriters, you\u2019ve grabbed the attention of your prospect, and interested them with something that even they can do.<\/p>\n
The next rule of good solo ad copy writing has to do with the arousal of the reader\u2019s desire to get in on your offer.<\/p>\n
In a great many instances, this rule is by-passed, and it appears, this is the real reason that an ad doesn\u2019t pull according to the expectations of the advertiser.<\/p>\n
Think about it \u2013 you\u2019ve got your reader\u2019s attention; you\u2019ve told them it\u2019s easy and simple; and you\u2019re about to ask them to do something. Unless you take the time to further \u201cwant your offer,\u201d your ad is going to only half turn them on. They\u2019ll compare your solo ad with the others that have grabbed their attention and finally decide upon the one that interests them the most.<\/p>\n
What I\u2019m saying is that here is the place for you to insert that magic word \u201cguaranteed\u201d or some other such word or phrase. So now, we\u2019ve got an ad that reads: MAKE BIG MONEY! Easy & Simple. Guaranteed!<\/p>\n
Ask the reader to act now<\/p>\n
Now the reader is turned on, and in their mind, can\u2019t lose. You\u2019re ready to ask for their money or their contact info. This is the \u201cdemand for action\u201d part of your solo ad. This is the part where you want to use such words as:<\/p>\n
Limited offer \u2013 Act now! Write today! Only and\/or just\u2026 Putting it all together.<\/p>\n
These are the ingredients of any good solo ad: Attention \u2013 Interest \u2013 Desire \u2013 Action\u2026<\/p>\n
Without these four ingredients skillfully integrated into your solo ad, chances are your solo ad will just \u201clie there\u201d and not do anything but cost you money. Although such an ad could be placed in any leading publication or sent out to a responsive list and would pull a good response, it would pull inquiries and responses from a whole spectrum of people reading the publication in which it appeared.<\/p>\n
In other words, from as many \u201ctime-wasters\u201d as from bona fide buyers.<\/p>\n
The point is:<\/p>\n
l) You\u2019ve got to grab the reader\u2019s attention\u2026<\/p>\n
2) You\u2019ve got to \u201cinterest them\u201d with something that appeals to them\u2026<\/p>\n
3) You\u2019ve got to \u201cfurther stimulate\u201d them with something (catch-phrase) that makes them \u201cdesire\u201d the product or service\u2026<\/p>\n
4) Demand that they act immediately\u2026<\/p>\n
There\u2019s no point in being tricky or clever.<\/p>\n
Just adhere to the basics and your profits will increase accordingly. One of the best ways of learning to write good solo ads is to study the other solo ads out there \u2013 try to figure out exactly what they\u2019re attempting to sell \u2013 and then practice rewriting them according to the rules I\u2019ve just given you. Whenever you sit down to write a solo ad, always write it all out \u2013 write down everything you want to say \u2013 and then go back over it, crossing out words, and refining your phraseology.<\/p>\n
Generally speaking, readers respond more often to solo ads that include a name than to those showing just initials or an address only.<\/p>\n
The important thing is to know the rules of profitable solo ad writing, and to follow them. Hold your costs in line. once your solo ad is written, now is the time to use it wisely.<\/p>\n
Always finish with a P.S.<\/p>\n
The P.S. is a very powerful part of any letter or email. You\u2019ll increase your click throughs just by adding a P.S. and then include some important sales piece or just a brief message warranting your product or service.<\/p>\n
know the basics\u2026<\/p>\n
Grab their attention\u2026<\/p>\n
The rest is up to you.<\/p>\n
Attribution Statement:<\/strong> This article was first published on Rent-A-List.com Resource center. Rent-a-list.com is an Targeted List Advertising source for marketers and online advertisers.<\/p>\n To signup for your free account, please visit <\/p>\n","protected":false},"excerpt":{"rendered":" Everybody wants to spread the news about their products or services online, and make a huge income. In fact, most people would like to hit upon something that makes them incredibly rich. And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is writing effective solo ads and use them […]<\/p>\n","protected":false},"author":2128,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[4,5,6,7,8,9,10,11,12,13,14,15,16,17,3],"class_list":["post-4","post","type-post","status-publish","format-standard","hentry","category-empower-network","tag-automated-viral-blogging-system","tag-belief","tag-blogging","tag-business","tag-conditioning","tag-create-a-blog-for-free","tag-create-a-blog-site","tag-create-free-blog","tag-create-your-own-blog","tag-creating-a-blog","tag-creating-a-blog-site","tag-creating-my-own-blog","tag-creating-your-own-blog","tag-david-sharpe-marketing","tag-solo-advertisement"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/jburclaw\/wp-json\/wp\/v2\/posts\/4","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/jburclaw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/jburclaw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/jburclaw\/wp-json\/wp\/v2\/users\/2128"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/jburclaw\/wp-json\/wp\/v2\/comments?post=4"}],"version-history":[{"count":1,"href":"https:\/\/empowernetwork.com\/jburclaw\/wp-json\/wp\/v2\/posts\/4\/revisions"}],"predecessor-version":[{"id":26,"href":"https:\/\/empowernetwork.com\/jburclaw\/wp-json\/wp\/v2\/posts\/4\/revisions\/26"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/jburclaw\/wp-json\/wp\/v2\/media?parent=4"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/jburclaw\/wp-json\/wp\/v2\/categories?post=4"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/jburclaw\/wp-json\/wp\/v2\/tags?post=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}