{"id":9,"date":"2012-06-24T00:00:00","date_gmt":"2012-06-24T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/hundredsdaily\/website-traffic-is-not-the-key-to-success\/"},"modified":"2026-07-27T20:47:38","modified_gmt":"2026-07-27T20:47:38","slug":"website-traffic-is-not-the-key-to-success","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/hundredsdaily\/website-traffic-is-not-the-key-to-success\/","title":{"rendered":"Website Traffic Is Not The Key To Success"},"content":{"rendered":"

Website Traffic Is Not The Key To Success<\/h2>\n

Website\u00a0traffic\u00a0is deemed the single most important factor when it comes to the success of a website but that statement needs to be qualified. Although it\u2019s true that a constant stream of traffic is the lifeblood of a website, the quality of the traffic is far more important than the quantity.<\/h2>\n

Of course, any amount of website\u00a0traffic<\/em>\u00a0is better than no traffic at all but even if you have the most perfect website, your site is doomed to fail if you are not getting visitors that are looking for the products or information you have available on your site.<\/h2>\n

It\u2019s easy to get caught up in a numbers game. It\u2019s exciting to see the number of visitors to your site climb from a few a day to a few hundred a day. On the surface, this looks like exactly what you want but if your visitors are looking for something other than what you are offering, for the most part, your website traffic is wasted.<\/h2>\n

You could have a great website design, compelling copy, the lowest prices and fantastic specials but all your efforts will be useless unless your website is drawing traffic that is interested in what you are providing or promoting.<\/h2>\n

What you need are visitors specifically interested in your product or service \u2014 you need \u2018targeted traffic\u2019.<\/h2>\n

Don\u2019t think of targeted traffic as a sub-category of website traffic because they really are two separate entities. If you\u2019re marketing plan is designed to drive as much website traffic as possible to your site, no matter what kind of traffic it is, then you\u2019re not making effective use of your time and you\u2019re setting yourself up for disappointment.<\/h2>\n

The web is a very different venue than a shopping mall. A shopping mall relies on unfocused traffic, wondering from store to store, not looking for anything in particular but willing to spend it\u2019s money on an impulse.<\/h2>\n

Believe it or not, people surfing the web will leave a website after viewing it for only about 2 seconds. They\u2019re looking for specific items or information and if they don\u2019t quickly find what they are looking for on your site, they\u2019ll click out of your site and go to one of the other millions of sites on the web.<\/h2>\n

That\u2019s why most of the successful websites are tightly focused on their \u2018niche\u2019 and their marketing plan is focused on driving people to their site that are looking for what they offer \u2013 they understand the importance of \u2018targeted traffic\u2019.<\/h2>\n

Of course, targeted traffic and a website focused on a particular \u2018niche\u2019 go hand and hand. Think about your website. Does it really lend itself to a specific product or service, or is it so broad that it tends to confuse potential customers?<\/h2>\n

Here are a few tips to help you prepare your website for targeted traffic:<\/strong><\/h3>\n

Design your website to promote one particular product or service as your main item.<\/h3>\n

Determine the type of people that will be interested in your product or service and adjust your website to be attractive to them.<\/h3>\n

Establish the items or services that are \u2018closely\u2019 related to what you\u2019re promoting on your website. If you think that they would be interesting to your visitors, offer those items on your website as well.<\/h3>\n

Keep a constant flow of free content, that your visitors will find useful, on your website and add new content and information often. Invite your visitors back to your site to see the new material you\u2019re constantly adding.<\/h3>\n

Keep in mind, a website that\u2019s focused on a particular \u2018niche\u2019 item or service lends itself to targeted traffic simply because there is something specific to target and the more targeted traffic your site receives, the more productive your site will be.<\/h3>\n

There are many conventional and many not so conventional ways to drive targeted traffic to your website but we\u2019ll explore them in other articles.<\/h3>\n

The purpose of this article is to point out the difference between website traffic and targeted traffic. More isn\u2019t always better and if you focus your marketing on \u2018targeted traffic\u2019 you\u2019ll quickly find that the hits your getting on your website aren\u2019t just empty numbers \u2013 they\u2019ll be potential customers and, more importantly, sales.<\/h3>\n","protected":false},"excerpt":{"rendered":"

Website Traffic Is Not The Key To Success Website\u00a0traffic\u00a0is deemed the single most important factor when it comes to the success of a website but that statement needs to be qualified. Although it\u2019s true that a constant stream of traffic is the lifeblood of a website, the quality of the traffic is far more important […]<\/p>\n","protected":false},"author":1355,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9","post","type-post","status-publish","format-standard","hentry","category-empower-network"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/hundredsdaily\/wp-json\/wp\/v2\/posts\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/hundredsdaily\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/hundredsdaily\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/hundredsdaily\/wp-json\/wp\/v2\/users\/1355"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/hundredsdaily\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":1,"href":"https:\/\/empowernetwork.com\/hundredsdaily\/wp-json\/wp\/v2\/posts\/9\/revisions"}],"predecessor-version":[{"id":27,"href":"https:\/\/empowernetwork.com\/hundredsdaily\/wp-json\/wp\/v2\/posts\/9\/revisions\/27"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/hundredsdaily\/wp-json\/wp\/v2\/media?parent=9"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/hundredsdaily\/wp-json\/wp\/v2\/categories?post=9"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/hundredsdaily\/wp-json\/wp\/v2\/tags?post=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}