{"id":56,"date":"2013-06-14T00:00:00","date_gmt":"2013-06-14T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/hochman\/?p=56"},"modified":"2026-07-31T19:58:41","modified_gmt":"2026-07-31T19:58:41","slug":"facts-tell-stories-sell","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/hochman\/facts-tell-stories-sell\/","title":{"rendered":"Facts Tell. Stories Sell."},"content":{"rendered":"

\"purple<\/a><\/p>\n

One of the first things I learned in my home business career.<\/p>\n

Facts tell. Stories sell.<\/h2>\n

At first I didn\u2019t like that phrase. It made me feel like I was trying to hide something. That I was manipulating the truth.<\/p>\n

Then I realized that was more about my insecurity<\/strong> than anything else.<\/p>\n

Facts make us feel safe. We can always go back to knowing how much Vitamin B 12 there is in this pill, or how much protein there is in this shake. We can always tell you how much you\u2019ll save with this vacation plan.<\/p>\n

We can even tell you why it\u2019s a good idea to date that person\u2026how stable and financially secure they are.<\/p>\n

Problem is, that information doesn\u2019t stir the emotion in people. It might make us feel like we\u2019re standing on solid ground.<\/p>\n

But it doesn\u2019t shake up the person or people we\u2019re dealing with.<\/h3>\n

It\u2019s simple. Think back to what got you started in whatever company you\u2019re in. Yes, you probably sat down, crunched numbers, did a careful analysis of the products, the marketing plan, etc. You probably had a talk with your significant other about whether or not this was the right thing.<\/p>\n

But what brought you to the point where all those things happened was the EMOTION behind the stories. The testimonials. The results. The energy of the people who crossed the stage, or got on camera.<\/p>\n

The tears of joy from that person who lost fifty pounds. <\/em><\/p>\n

Or who was able to throw away their asthma inhaler. <\/em><\/p>\n

Or who could afford to send their daughter to college. <\/em><\/p>\n

Or who finally got to take their family on vacation. <\/em><\/p>\n

Or who was able to get his wife a proper wedding ring after 20 years of marriage.<\/em><\/p>\n

See? You\u2019re instantly putting yourself into those situations.<\/h2>\n

You\u2019re imagination is going, and I\u2019m not even prospecting you on a product or business opportunity!<\/p>\n

It\u2019s just who we are. Advertisers know this. It\u2019s why they don\u2019t recite all the facts about their products.<\/p>\n

They show you the emotion of the people using them. They\u2019re showing you people with a problem, and how the product or service solved it.<\/p>\n

Then they use the facts to validate it. But the facts aren\u2019t the star of the show.<\/p>\n

The EMOTIONS are.<\/p>\n

It\u2019s OK to use emotion to promote what you do. Just as long as you tell the truth and stay in integrity.<\/p>\n

Emotion is what drives us. Seeing people who have what we want and showing them how they can do the same thing is how we get most of the good things we have.<\/p>\n

Respect the facts. They are your friend.<\/h2>\n

But if you want to share your business or your life with others in a meaningful way, lead with the stories.<\/h2>\n

\"Sample_1\"<\/a><\/p>\n

It takes a certain confidence and comfort with yourself to break through to the place where you\u2019re a really good story teller.<\/strong><\/p>\n

BREAKING THE SEVEN BARRIERS TO SUCCESS can help you get there.\u00a0 <\/strong><\/p>\n

CLICK HERE<\/a> to get it. It\u2019s free, and it\u2019s at NO MORE HOLDING BACK.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

One of the first things I learned in my home business career. Facts tell. Stories sell. At first I didn\u2019t like that phrase. It made me feel like I was trying to hide something. That I was manipulating the truth. Then I realized that was more about my insecurity than anything else. Facts make us […]<\/p>\n","protected":false},"author":616,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[15,16,17,18,24,25,26,27,28,29,30,47,36,20,72],"class_list":["post-56","post","type-post","status-publish","format-standard","hentry","category-empower-network","tag-attraction-marketing","tag-boston","tag-boston-marathon","tag-building-a-team","tag-building-your-pure-leverage-business","tag-creating-an-offer","tag-david-wood","tag-diane-hochman","tag-empower-network","tag-facebook-status","tag-family-vacations","tag-fathers-day","tag-herbalife","tag-home-business-success","tag-running-a-home-business-around-a-family"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/hochman\/wp-json\/wp\/v2\/posts\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/hochman\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/hochman\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/hochman\/wp-json\/wp\/v2\/users\/616"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/hochman\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":1,"href":"https:\/\/empowernetwork.com\/hochman\/wp-json\/wp\/v2\/posts\/56\/revisions"}],"predecessor-version":[{"id":71,"href":"https:\/\/empowernetwork.com\/hochman\/wp-json\/wp\/v2\/posts\/56\/revisions\/71"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/hochman\/wp-json\/wp\/v2\/media?parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/hochman\/wp-json\/wp\/v2\/categories?post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/hochman\/wp-json\/wp\/v2\/tags?post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}