{"id":354,"date":"2011-12-15T00:00:00","date_gmt":"2011-12-15T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/hanserteam\/car-sick-with-scott-willoughby-and-dumbing-down-domain-authority\/"},"modified":"2026-08-04T11:20:21","modified_gmt":"2026-08-04T11:20:21","slug":"car-sick-with-scott-willoughby-and-dumbing-down-domain-authority","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/hanserteam\/car-sick-with-scott-willoughby-and-dumbing-down-domain-authority\/","title":{"rendered":"Car Sick With Scott Willoughby And Dumbing Down Domain Authority"},"content":{"rendered":"<h2>I\u2019m just learning about domain authority, but from what I\u2019ve experienced with my own search engine rankings, it\u2019s no joke.<\/h2>\n<p>Just an FYI \u2013 I wrote a fair bit in this post (lots of coffee) and added a video that has some authority from Scott Willoughby, but take note \u2013 this is literally .000001% of the information out there. \u00a0Where I get my real training and knowledge from is .<\/p>\n<p><em>I record myself driving and talking sometimes<\/em> \u2014 It\u2019s weird, but that\u2019s where I get some great ideas. \u00a0Today I was driving around in traffic and it got me thinking about google (don\u2019t ask\u2026rough night). \u00a0From what I see, traffic in real life, is the exact same as searching on google. \u00a0Over the past few months I\u2019ve taken it upon myself to learn the basic principles of SEO, from sites like SEOmoz, and also from friends and resources in the interenet marketing niche (Kris Darty, David Wood, and the like).<\/p>\n<p>To start, I have a very inquisitive mind, I love watching videos, learning the inner workings of tools that are creative in nature.<\/p>\n<p>So why is this domain authority deal important to the <a href=\"https:\/\/empowernetwork.com\/what-happened-to-empower-network\/\">Empower Network<\/a>, or any other blogging community? \u00a0Because it may just be <strong>the one factor that you\u2019re missing<\/strong>, when trying to get traffic.<\/p>\n<p>Have you ever been \u201coutranked\u201d by wikipedia? \u00a0I have, for seemingly unrelated topics, but they are like google\u2019s guru. \u00a0Anything that is said on wikipedia is like scripture to google \u2013 Imagine a time, thousands of years ago (now I\u2019m not a religious guy, but stick with me here).<\/p>\n<h3>Imagine Jesus was a website.<\/h3>\n<h3>The people were the jury (google).<\/h3>\n<h3>And I was just some dude.<\/h3>\n<p>What would the jury do, if Jesus said \u201cfollow me\u201d? \u00a0you got it\u2026 follow him.<\/p>\n<p>Now what would happen if I said the same thing? \u00a0you\u2019re quick \u2013 NOTHING! \u00a0The people would stare at me like I was nuts. \u00a0\u201dwho is this guy telling us to follow him?\u201d<\/p>\n<h2>So that\u2019s the simplest way to explain Domain Authority. \u00a0The sites that have authority get to direct traffic, and the sites with no authority, get to watch the traffic.<\/h2>\n<p>Now there are ways to \u201cborrow authority\u201d, or \u201cleverage authority\u201d, which is what I do with the <a href=\"https:\/\/empowernetwork.com\/about\/\">Empower Network blog platform<\/a>. \u00a0If you want to learn how, join and get into the <a href=\"https:\/\/empowernetwork.com\/blog\/category\/inner-circle\/\">Inner Circle<\/a>, there are training calls on this method.<\/p>\n<p><strong>If you watch this video and get car sick, <em>sorry about that<\/em><\/strong> \u2014 I was in traffic for 2 hours, and needed to do something (so what better than a video about google)!<\/p>\n<p>See what I mean about authority? \u00a0Now think of ways that you can <em>\u201cbe the firetruck\u201d<\/em> \u2013 I know a few of my daughter\u2019s friends would love to be a firetruck (actually one of her friends dresses up in a fireman outfit everyday).<\/p>\n<p>So we\u2019ve learned something from me, who has no clue about these topics. \u00a0Now let\u2019s learn from a master about domain authority.<\/p>\n<h3>Here is a great explanation from SEOMoz CEO\u00a0Scott Willoughby\u00a0on Domain Trust and Authority.<\/h3>\n<p>Scott talks about \u201cDomain Trust\u201d for around 6 minutes, and the rest is \u201cDomain Authority\u201d (from around minute 7 on).<\/p>\n<p>Here is Scott Willoughby Talking About Domain Authority<\/p>\n<p>You can! \u00a0That\u2019s the exciting part. \u00a0A few months ago, David Wood started testing a concept of a group blogging site, to see how much authority and traffic could be generated from users. \u00a0That site quickly became a hub of activity, all from people blogging on the main domain, under different portals.<\/p>\n<p>The Empower Network is the actualized version of this test site. \u00a0An aged domain (around 8 years at time of writing), over 11,000 users blogging on the domain, and massive amounts of traffic.<\/p>\n<p>When I say massive traffic, <span>I mean MASSIVE<\/span>. \u00a0The domain gets more traffic than Oprah.com for goodness sake. \u00a0I love Oprah. \u00a0When she was on the air, I would watch with Sarine every night \u2013 it\u2019s something that we loved to do. \u00a0Now Oprah has this show called the <strong>Life Class<\/strong> \u2013 it\u2019s literally positive and motivating lessons on life, how to be better, and all the feel good stuff Oprah talks about.<\/p>\n<p><strong>I\u2019m not too macho to talk about Oprah<\/strong> \u2013 I look to her and see how influential she is, and how she gets massive amounts of people to follow her guidance. \u00a0If you\u2019re looking for a true authority on personal development, forget all the doctors and gurus out there\u2026 Oprah is where it\u2019s at \u2013 and the way she has so much influence, is that she is open and honest about her own life and struggles.<\/p>\n<p>Have you ever seen how someone that is at the top of a mountain really only stays there if there are strong ties to the ground?<\/p>\n<p><strong>People said that she would fail.<\/strong> \u00a0People said that we would fail, and that\u2019s ok \u2013 because she didn\u2019t, we haven\u2019t, we won\u2019t and there is power in intention.<\/p>\n<p>Check out the pattern of traffic here \u2014 if you want to understand this and how it relates to domain authority\u2026 read on.<\/p>\n<p>So that chart shows you that since the launch of Empower Network on October 31, 2011 there are more people on the internet visiting the Empower Network website, than ANY other site I\u2019m listing. \u00a0These are huge sites (oprah.com, visalus.com, amway.com, msnbc.com) and I chose them for a reason.<\/p>\n<p>I chose niche sites, as well as sites that the general public goes to on a regular basis, for entertainment, news, resources, business ideas, research etc. \u00a0What does this tell you? \u00a0that people are interested in the topics that our affiliates and bloggers are talking about. \u00a0The domain authority is building every day.<\/p>\n<p>Here another stat that will floor anyone that knows what this rank means:<\/p>\n<p><strong>How is it possible to get this type of traffic?!<\/strong><\/p>\n<p>An alexa rank of 1,994 as of December 15, 2011, after only being active for 45 days, is unheard of. \u00a0That means that there are only 1,993 sites on the WHOLE INTERNET that get more traffic. \u00a0In the USA, there are only 277 that get more traffic. \u00a0That\u2019s insanity.<\/p>\n<p>And to think that this traffic is ALL user generated, from people like you and me, trying to make \u00a0a difference in our lives. \u00a0That\u2019s amazing and is only getting stronger.<\/p>\n<p><strong>I didn\u2019t intend for this to be a post to sell you<\/strong> on EN. \u00a0Because I do my blog research as I write, it just astounded me that we are in this position of authority on the internet. \u00a0The science of the internet is a huge abyss that I had no clue about until I attended a keynote session with Mitch Joel. \u00a0Mitch wrote a book called Six Pixels of Separation a few years back and it got me so interested in the dynamics of how people and businesses connect that I started learning. \u00a0And now that I\u2019ve actually started becoming involved online, the topics he covered make so much more sense. \u00a0I highly recommend it.<\/p>\n<p>So what now? \u00a0If you\u2019re in the blogging arena, there are only a few options to get the traffic and exposure you\u2019re looking for. \u00a0First ask yourself why you blog, and why you want traffic.<\/p>\n<p>If you want traffic to make money online with your blog or website, you need domain authority, either on your own site, or you want authority sites pointing\/linking\/voting for you.<\/p>\n<p>I make it easy on myself, and just create that domain authority, direct relevant traffic, and get the results I desire. \u00a0It\u2019s really that simple, with a few youtube videos and some guts.<\/p>\n<p>Now I mentioned in the first line that this is only the tip of the iceberg. \u00a0Well it\u2019s really the tip of the next snowflake that lands on the iceberg. \u00a0The information I write about is anecdotal at best, as I\u2019ve achieved some search engine rankings directly based on the research and education I\u2019ve received from <a href=\"https:\/\/empowernetwork.com\/about\/\">my training platform<\/a> and I really only started it last week.<\/p>\n<p>Here\u2019s what I want you to do. \u00a0Get started and learn as you go.<\/p>\n<h2><span>It\u2019s up to you, but the most relevant training out there right now is .<\/span><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m just learning about domain authority, but from what I\u2019ve experienced with my own search engine rankings, it\u2019s no joke. Just an FYI \u2013 I wrote a fair bit in this post (lots of coffee) and added a video that has some authority from Scott Willoughby, but take note \u2013 this is literally .000001% of [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,66,2,266,292,4,94,3],"tags":[146,101,70,552,553,155,554,555],"class_list":["post-354","post","type-post","status-publish","format-standard","hentry","category-advertising","category-attraction-marketing","category-blogging","category-business-ideas-for-college-students","category-cheap-franchises","category-cool-stuff","category-direct-sales-companies","category-internet-marketing","tag-domain-authority","tag-empower-network","tag-internet-marketing","tag-mitch-joel","tag-scott-willoughby","tag-seo","tag-seomoz","tag-six-pixels-of-separation"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/hanserteam\/wp-json\/wp\/v2\/posts\/354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/hanserteam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/hanserteam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/hanserteam\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/hanserteam\/wp-json\/wp\/v2\/comments?post=354"}],"version-history":[{"count":1,"href":"https:\/\/empowernetwork.com\/hanserteam\/wp-json\/wp\/v2\/posts\/354\/revisions"}],"predecessor-version":[{"id":356,"href":"https:\/\/empowernetwork.com\/hanserteam\/wp-json\/wp\/v2\/posts\/354\/revisions\/356"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/hanserteam\/wp-json\/wp\/v2\/media?parent=354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/hanserteam\/wp-json\/wp\/v2\/categories?post=354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/hanserteam\/wp-json\/wp\/v2\/tags?post=354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}