{"id":8,"date":"2013-08-31T00:00:00","date_gmt":"2013-08-31T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/gtcanhelp\/article-marketing-essential-elements\/"},"modified":"2026-07-25T19:16:39","modified_gmt":"2026-07-25T19:16:39","slug":"article-marketing-essential-elements","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/gtcanhelp\/article-marketing-essential-elements\/","title":{"rendered":"Article Marketing \u2013 The Essential Elements Of A Good Article"},"content":{"rendered":"

If you have decided to use Article Marketing<\/strong> as one of your online strategies, you will need to know how to structure each one so that it can be published easily to the various article directories. Although they have somewhat different rules for each, structuring you article the way I tell you will handle 99% of them and keep you from wasting a lot of time re-writing.<\/p>\n

Before we start, there are a couple different kinds of articles. Ones that you will write to \u201crank keywords\u201d with the search engines, and those that mean you just like to write. I\u2019m talking about the first kind here. The others are fun, but if you aren\u2019t trying to rank for a keyword, it really doesn\u2019t matter how you structure it.<\/p>\n

Let\u2019s walk through the essential elements of an article, what you should know about each, and what to avoid to do article marketing effectively.<\/h3>\n

#1 \u2013 The Title<\/strong>
\nA good title will grab the attention of your audience. Feel like high school literature class again? It should. It\u2019s common sense. To rank a keyword, you should have your keyword in the title somewhere. It should be fairly relevant to the subject matter and less than 70 characters long. Don\u2019t be boring, but don\u2019t get too nuts. I\u2019ve seen people throw out outrageous headlines that have absolutely nothing to do with the article. That will just make people mad. If the purpose of the article is to make them mad, do it a different way, do it in the body of the article.<\/p>\n

#2 \u2013 The Body<\/strong>
\nThis is the meat of the article, where you show your stuff. Write at least 500 words up to about 1000. A word of caution, if you are going to submit these to article directories, be careful: No Selling! In article marketing, you have to be a little stealthy about. These directories know the score and they will give you the opportunity to sell, but it will be through hyperlinks. Some let you put 2 links in the body, some none. I prefer none, just because it fits more specs and I don\u2019t have to re-write anything. So do your best to be engaging, entertaining, and give good content. After all, you want them to keep reading until they get to the\u2026<\/p>\n

#3 \u2013 The Resource Box
\n<\/strong>OK, here we are, the reason you do article marketing<\/em>. The resource box is a little box at the bottom of your article. It is a magic place, because you can usually put 2 links in there. For one link, you should use the keyword or \u201canchor text\u201d. Hyperlink your keyword back to your blog post<\/a>. That is good link juice for SEO (we\u2019ll cover this later). The other one you can use for whatever. If you have a product that is relevant to the content, by all means, link away. This is how article directories get people to submit articles. We trade the prospect of someone clicking our links for the work of placing the article on their site. We get a backlink to our site and some clicks for our trouble. It\u2019s a fair trade.<\/p>\n

Some directories require Summaries which are usually a couple of compelling sentences from the article or a descriptive summary. You can do either. Not really a big deal, in my opinion. You can just copy out a couple of sentences, usually the first two and be done with it.<\/p>\n

Article Marketing is a great way to build long-term traffic flow to your website and create followers for years to come.<\/h2>\n

So, there you have it. a quick down and dirty guide to put your article marketing plan in motion. Follow that plan and check out my other article marketing tips for seo advice and other stuff\u2026<\/p>\n

Besides your article marketing<\/u> strategy, you\u2019ll need your own high-ranking blog to get your articles seen.<\/p>\n

I love comments! Gimme one\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

If you have decided to use Article Marketing as one of your online strategies, you will need to know how to structure each one so that it can be published easily to the various article directories. Although they have somewhat different rules for each, structuring you article the way I tell you will handle 99% […]<\/p>\n","protected":false},"author":1080,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,4,27,28,5,2,6,7],"tags":[33,51,34,14,52,15,53,54,35,16,17,55,56,47,57],"class_list":["post-8","post","type-post","status-publish","format-standard","hentry","category-article-marketing","category-attraction-marketing","category-business","category-goals","category-health-fitness","category-make-money-online","category-mindset","category-music","tag-affiliate-marketing","tag-article-directories","tag-article-marketing","tag-article-marketing-strategy","tag-articlesbase","tag-attraction-marketing","tag-blog-marketing","tag-blogger","tag-blogging","tag-brand","tag-celebrity","tag-content-marketing","tag-ezine-articles","tag-ezine-marketing","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/gtcanhelp\/wp-json\/wp\/v2\/posts\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/gtcanhelp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/gtcanhelp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/gtcanhelp\/wp-json\/wp\/v2\/users\/1080"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/gtcanhelp\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":1,"href":"https:\/\/empowernetwork.com\/gtcanhelp\/wp-json\/wp\/v2\/posts\/8\/revisions"}],"predecessor-version":[{"id":27,"href":"https:\/\/empowernetwork.com\/gtcanhelp\/wp-json\/wp\/v2\/posts\/8\/revisions\/27"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/gtcanhelp\/wp-json\/wp\/v2\/media?parent=8"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/gtcanhelp\/wp-json\/wp\/v2\/categories?post=8"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/gtcanhelp\/wp-json\/wp\/v2\/tags?post=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}