Lesson #1:\u00a0 Use a simple, powerful image.\u00a0<\/strong> Google and others used a simple black box or screen blocking images.\u00a0 As you can see from these examples, images don\u2019t always need to be complicated or detailed to convey a very powerful message.<\/p>\n What a simple, but powerful images can you include in your marketing<\/i> message?<\/p>\n Arrows, underlining and other handwritten doodles can spice up your marketing<\/u> without changing a single word.\u00a0 They can draw added attention to your products and services and the benefits your customer will derive from them.\u00a0 You might even try using the same black box technique Google used to cover and announcement you\u2019ll be unveiling.<\/p>\n Lesson #2:\u00a0 Get others to join in.<\/strong>\u00a0 Reddit led the blackout and encouraged other sites to participate.\u00a0 Often info-marketers get their Affiliates to join in when they launch a new product. If you don\u2019t have Affiliates or are an offline business, you could still use this same principal to bring more awareness and new customers to your own business.<\/p>\n Consider teaming up with another company in your area or niche for an event where you each invite your own customers and cross-promote.\u00a0 Pick companies that have similar target audiences who you feel could sincerely endorse your products.<\/p>\n For example, I recently heard about an eye doctor with an upscale eye glass selection teaming up with a plastic surgeon for an event.\u00a0 They created the materials together, split the cost and each mailed a promotion to their lists.<\/p>\n This was a smart match because by teaming up, the two seemingly endorsed each other, and made an introduction and recommendation to each other\u2019s customers.\u00a0 And because both businesses are upscale and have products\/services concerned with looking good, their clientele fit each other\u2019s target audience perfectly.<\/p>\n Lesson #3:\u00a0 Tell people what you want them to do.\u00a0<\/strong> While this might seem obvious, you\u2019d be surprised how often people forget to do this.\u00a0 Especially on websites.\u00a0 On every page of your website, tell people what you want them to do.\u00a0 Do you want them to read more?\u00a0 Order now?\u00a0 Share your site with a friend?\u00a0 Contact you?\u00a0 Sign up for your e-letter?\u00a0Tell them what you want them to do and you\u2019ll increase your chances exponentially of them doing it.<\/p>\n Lesson #4:\u00a0 Give them options.<\/strong>\u00a0 I continue to hear and read about the debate of \u201cshort vs. long copy.\u201d\u00a0 There will most likely always be a debate because of what is described as the \u201cduel readershop path.\u201d\u00a0 This refers to the fact that on one end of the spectrum, there are people who want to read every last detail, while at the opposite end is the reader who is implusive and will act and buy now.<\/p>\n The Wikipedia and Google examples mentioned above show how you can please both ends of the scale and everything in between by giving short copy first with the option to learn more.\u00a0 While this isn\u2019t the best policy in every situation, when possible, you can write to both extremes and everything in between by giving your readers an option to read more detailed information in addition to the \u201cbuy now\u201d button.<\/p>\n Lesson #5:\u00a0 Help them tell others.<\/strong>\u00a0 You can add \u201cshare\u201d buttons for Facebook, Twitter, LinkedIn, Google +1 and other social media sites on your emails, web pages, blogs and just about everything on the web.\u00a0 And in your printed brochures, newsletters and more, you can include your link addresses and ask people to share.\u00a0 This costs you nothing and is an easy way to gain prospects, clients and customers.<\/p>\n Bonus Tip:\u00a0 How you can use this idea in your own marketing to make it HOT!<\/strong> how to enter the conversation already going on in people\u2019s minds.\u00a0 One way is to use timely news or to piggyback onto a fad or event.\u00a0 Always be on the lookout for things in the news and trends that you can tie into your promotions for your products and services, just as I\u2019ve tied yesterday\u2019s events into your marketing tips 1)\u00a0 If you haven\u2019t tried using images to attract more attention to your marketing message, consider testing some in your next marketing piece.<\/p>\n 2)\u00a0 Think about whom you could team up with that has prospects, clients or customers that fit your target audience profile. Then contact them about doing a cross-promotion together.<\/p>\n 3)\u00a0 Look at every page of your website.\u00a0 Are you telling them what to do?<\/p>\n 4)\u00a0 Do you give your readers an option to read more about a particular product or service should they so desire?\u00a0 If not, you\u2019re ignoring a whole segment of potentially lucrative prospects.<\/p>\n 5)\u00a0 And finally, if you aren\u2019t currently adding social media \u201cshare\u201d buttons, make a plan to add them to everything you do ASAP.<\/p>\n Use today\u2019s marketing tips as a checklist for incorporating these five ideas into your marketing strategy.<\/p>\n When you do, instead of blocking business out, you\u2019ll attract them in \u2013 which means more revenue and more profits for you.<\/p>\n Generic Viral Marketing .. Simple Duplication .. Network for the Masses<\/strong><\/p>\n What if I could make it so easy \u2013 a Grandma could do it?<\/strong><\/p>\n What if I could make it so credible \u2013 a teenager could do it?<\/strong><\/p>\n What if I could make it so social \u2013 that Facebook would love it?<\/strong><\/p>\n What if I could create such value \u2013 that Google would marry it?<\/strong><\/p>\n What if it was so duplicatable \u2013 the old Schoolers would join it?<\/strong><\/p>\n \u2026and it wasn\u2019t network marketing<\/a>, wasn\u2019t really an affiliate program\u2026<\/strong><\/p>\n \u2026but \u2013 something new all together? That couldn\u2019t interfere with what you do.<\/strong><\/p>\n Are You Empowered Yet?<\/strong><\/p>\n What do you have to lose?<\/p>\n Viral marketing\u2014having others tell and spread your story for you<\/p>\n \u2014is one of the most exciting and powerful ways to reach your audiences.<\/p>\n It\u2019s not easy to harness the power of word-of-mouse, but any company with<\/p>\n thoughtful ideas to share\u2014and clever ways to create interest in them<\/p>\n \u2014can, after some careful preparation, become famous and<\/p>\n find success on the Web.<\/p>\n This my friends, is the formula for having the Empower Network<\/a> Marketing<\/strong> world at your fingertips. The only other ingredient needed is Time\u2026 and that happens naturally. With time, your new mindset<\/a>, skillset, and LIFE translates into huge value, which is HUGE MONEY.<\/p>\n
\nIn summary\u2026<\/strong><\/p>\nInternet Marketing Strategy<\/h2>\n