Pinterest launched a new analytics tool back in November 2012. \u00a0I\u2019ve recently discovered it and it is fantastic. \u00a0Pinterest is one of the fastest growing presences on the Internet, and they are embracing businesses. \u00a0This is wonderful, because social media is great for being social, but it is also a staple of businesses already, and that trend is going to continue as the landscape of business and in fact our culture changes rapidly.<\/p>\n
You remember a few months back when Pinterest changed the landscape by introducing business accounts?<\/p>\n
Pretty pictures and data \u2026 I think this might be a marketing bonanza!<\/p>\n
Here\u2019s what Pinterest\u2019s analytics tool looks like, and how to use it!<\/p>\n
Pinterest\u2019s analytics tool is totally and completely free of charge but you must have a business account. \u00a0This is not a problem as it is a simple matter to switch your existing personal account, or start fresh with a business account.<\/p>\n
To find the analytics tool, log in to your account and go to the top right corner of your screen where the drop-down menu is located. If you haven\u2019t switched to the \u201cnew look\u201d yet\u2013 you\u2019ll know you haven\u2019t yet if there\u2019s a prompt in your drop-down menu that says \u201cSwitch to the New Look\u201d\u2013 go ahead and click that.<\/p>\n
The \u2018New Look\u2019 won\u2019t mess up your world, and you can quickly switch back if you feel you must.<\/p>\n
Now that you have the new look, you\u2019ll be able to get access to your verified account\u2019s analytics. Pinterest analytics!<\/p>\n
Previously, marketers using Pinterest have had to pay third-party providers to get analytics on their Pinterest marketing up until this point. Now, those third-party providers are still providing way more robust analytics than Pinterest\u2019s free tool, and the Pinterest API is still closed according to AdAge, so developers can\u2019t start building applications to take advantage of the data. This is a promising first step, to be sure.<\/p>\n
It also paves the way for an ad platform appearing on Pinterest. If I was a betting woman, I \u2018d say stay tuned for a Pinterest ad platform in the near future.<\/p>\n
Finally, Pinterest\u2019s analytics tool is just going to make marketers\u2019 content and social strategies even stronger. When you have data to back up the choices you\u2019re making and inform future decisions, you\u2019re empowered to eliminate a lot of the guesswork that comes with social media marketing, and make content choices that have a proven track record of success.<\/p>\n
Ecommerce marketers could use this information to figure out which products they\u2019re pinning drive transactions\u2013 it could even help inform what products they stock. In fact, it might interest marketers to know that Pinterest buyers spend more money, more often, and on more items than any of the other top five social media sites, according to comScore.<\/p>\n
You might not even be interested in transactions \u2026 maybe you\u2019re debating the merits of Pinterest entirely. With these metrics, you might uncover a secret Pinterest superpower you didn\u2019t even know about. Perhaps unknowingly, Pinterest has been really fantastic at branding. With impressions as a metric, it\u2019s much easier to attribute that often immeasurable branding \u201cboost\u201d to your rocking Pinterest account.<\/p>\n
Marketers could even glean which days of the week are best for pinning certain content\u2013 for instance, are B2B marketers seeing their infographics fall flat on weekends? Now, you have the data to know for sure.<\/p>\n
Of all, Pinterest\u2019s analytics tool is totally and completely free of charge. Pinterest analytics! Previously, marketers using Pinterest have had to pay third-party providers to get analytics on their Pinterest marketing up until this point. Now, those third-party providers are still providing way more robust analytics than Pinterest\u2019s free tool, and the Pinterest API is still closed according to AdAge, so developers can\u2019t start building applications to take advantage of the data. With impressions as a metric, it\u2019s much easier to attribute that often immeasurable branding \u201cboost\u201d to your rocking Pinterest account.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pinterest Is Growing Wildly And Catering To Businesses Pinterest launched a new analytics tool back in November 2012. \u00a0I\u2019ve recently discovered it and it is fantastic. \u00a0Pinterest is one of the fastest growing presences on the Internet, and they are embracing businesses. \u00a0This is wonderful, because social media is great for being social, but it […]<\/p>\n","protected":false},"author":180,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,86],"tags":[87,88,89,90,91,92,93,94,95],"class_list":["post-15","post","type-post","status-publish","format-standard","hentry","category-empower-network","category-social-media-pinterest-analytics-tool-for-businesses","tag-how-to-make-money-on-pinterest","tag-how-to-market-with-pinterest","tag-make-money-with-pinterest","tag-money-with-pinterest","tag-pinterest-business-accounts","tag-pinterest-for-business","tag-pinterest-marketing","tag-social-media-for-business","tag-social-media-mastery"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/freedomfflow\/wp-json\/wp\/v2\/posts\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/freedomfflow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/freedomfflow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/freedomfflow\/wp-json\/wp\/v2\/users\/180"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/freedomfflow\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":1,"href":"https:\/\/empowernetwork.com\/freedomfflow\/wp-json\/wp\/v2\/posts\/15\/revisions"}],"predecessor-version":[{"id":50,"href":"https:\/\/empowernetwork.com\/freedomfflow\/wp-json\/wp\/v2\/posts\/15\/revisions\/50"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/freedomfflow\/wp-json\/wp\/v2\/media?parent=15"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/freedomfflow\/wp-json\/wp\/v2\/categories?post=15"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/freedomfflow\/wp-json\/wp\/v2\/tags?post=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}