{"id":11,"date":"2013-06-01T00:00:00","date_gmt":"2013-06-01T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/energy526\/25-tactics-to-promote-your-blog-via-facebook-and-twitter\/"},"modified":"2026-07-25T18:50:39","modified_gmt":"2026-07-25T18:50:39","slug":"25-tactics-to-promote-your-blog-via-facebook-and-twitter","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/energy526\/25-tactics-to-promote-your-blog-via-facebook-and-twitter\/","title":{"rendered":"25 Tactics to Promote Your Blog via Facebook and Twitter"},"content":{"rendered":"

How to\u00a0Extend Your Blog Reach Via Facebook and Twitter<\/h2>\n

Promoting your blog is the most important of the\u00a0five Ps of blogging. Without getting the word out about your blog, your content will never maximize its reach. To this end, leverage Facebook and Twitter<\/strong> to support your promotional blog activities.<\/p>\n

The logic behind Facebook and Twitter<\/em> blog promotion is to take advantage of their broad, global reach.<\/p>\n

Therefore understand Facebook and Twitter participant behavior. Specifically, a significant proportion of these users snack on social media content and engage via a smartphone or a tablet. (Here\u2019s the data on\u00a0Facebook and Mobile.) So your blog must present information appropriate for these behaviors. (Here\u2019s how to optimize your\u00a0blog for mobile\u00a0via Ian Cleary.)<\/p>\n

Here are twenty-five actionable tactics to help you use \u201cFacebook and Twitter\u201d to promote your blog.<\/p>\n

Get your blog in order for Facebook and Twitter sharing<\/h3>\n

Before disseminating your blog content on Facebook and Twitter, ensure that your blog is positioned appropriately and craft each post considering your audience to facilitate sharing.<\/p>\n

    \n
  1. Know your target audience and their hot buttons.<\/b>\u00a0While you may think your blog is about what you want to convey, the reality is that to attract a consistent readership, you must write for your audience. This means creating a\u00a0marketing persona<\/b>\u00a0to understand their needs and priorities and a\u00a0social media persona<\/b>\u00a0to understand where they congregate and interact on social media.<\/li>\n
  2. Write regular features responding to your audience\u2019s needs and interests<\/b>. \u00a0To keep readers returning, create content that they seek and schedule it to appear on a consistent basis. (Here\u2019s how to\u00a0create stellar content.)<\/li>\n
  3. Include a featured image as a reader magnet. <\/b>Photographs, visuals and infographics pull readers in, especially if they contain images of people.<\/li>\n
  4. Craft alluring\u00a0<\/b>headlines<\/strong>\u00a0to attract an audience<\/b>. Headlines matter! Make sure they\u2019re specific enough to target your core readership. (Here are tips to write winning titles.)<\/li>\n
  5. Format blog posts to facilitate consumption.\u00a0<\/b>Structure your content to enable visitors to consume it quickly. Understand readers may snack on content or save longer pieces for later consumption.<\/li>\n<\/ol>\n

    Tool up your blog for Facebook and Twitter<\/h3>\n

    Beyond crafting posts to attract readers, use your blog platform to facilitate and encourage Facebook and Twitter sharing.<\/p>\n

      \n
    1. Ask visitors to follow you on Facebook and Twitter in your sidebar<\/b>. Leverage your blog\u2019s real estate to get readers to engage with you on other social media entities. Remember blog visitors may spend time on these social platforms but may not return to your blog.<\/li>\n
    2. Include social sharing icons at the top and bottom of every blog post<\/a><\/b>. Give readers a visual clue to share your content with their followers and communities.<\/li>\n<\/ol>\n

      Do the basics for Facebook and Twitter<\/h3>\n

      These activities are similar for both social media platforms. When leveraging Facebook and Twitter for your blog, create both a personal account and a separate blog account to extend your social media reach and keep blog communications separate. This is particularly important for businesses blogs since these accounts shouldn\u2019t be associated with one employee.<\/p>\n

        \n
      1. Complete your personal profile.\u00a0<\/b>Incorporate your blog URL in your social media profiles. This is can entice readers to your blog.<\/li>\n
      2. Create a blog profile. <\/b>Provide information about your blog, its URL, current description and gravatar.Use a name that\u2019s consistent with that of your blog.<\/li>\n
      3. Incorporate your blog\u2019s\u00a0brand\u00a0into your Facebook timeline photograph, Twitter image and background.\u00a0<\/b>Part of the reason to use social media is to build your blog\u2019s brand; therefore ensure that your Facebook Page and Twitter Profile use identifiable blog brand elements.<\/b><\/li>\n
      4. Participate on Facebook and Twitter.\u00a0<\/b>Social media is more than a push channel to shout ME, ME, Me. \u00a0Therefore, add to the conversation and curate other people\u2019s articles.<\/li>\n
      5. Get your blog buddies to cross promote each other\u2019s blog posts<\/b>. Share your buddies\u2019 posts on your Facebook and Twitter profiles and in return they share yours on their profiles.<\/li>\n
      6. Monitor what your competitors are doing on Facebook and Twitter<\/b>. Use your personal account to follow and\/or engage. This helps build relationships with people who may be interested in your content and yields insights into other topics to cover on your blog.<\/li>\n<\/ol>\n

        Build your blog\u2019s presence on Facebook<\/h3>\n

        As the largest social media entity globally, you need a Facebook presence to support your blog. (To get your Facebook presence on track, read\u00a0Jon Loomer\u2019s blog.)<\/p>\n

          \n
        1. Like<\/em>\u00a0your post on your own Facebook profile<\/b>. This will make it appear in your newsfeed. Maximize its impact by adding a tailored comment.<\/li>\n
        2. Share your post on your blog fan page<\/b>. Handcraft the related information. Also ask a question to start a conversation. (Note: If you do this, be prepared to participate in the discussion.)<\/li>\n
        3. Create a graphic of your post information<\/b>. Images get more views on Facebook and take up more space in the newsfeed. Also, incorporate the image into your post.<\/li>\n
        4. Pay for views<\/b>. Use Facebook\u2019s promoted posts to support your stronger blog content and broaden readership.<\/li>\n
        5. Create a Facebook app to encourage blog email registrations.<\/b>Take advantage of your Facebook traffic to build your blog\u2019s email house file.<\/li>\n<\/ol>\n

          Maximize your blog reach via Twitter<\/h3>\n

          Engage on Twitter\u2019s real time conversation to build your following and learn more about your niche.<\/p>\n

            \n
          1. Tweet each blog post three to four times the day it\u2019s published.<\/b>Bear in mind social media followers live in different timezones.<\/li>\n
          2. Break blog posts into tweetable chunks<\/b>. For longer posts, lists and roundups, maximize content sharing by developing a set of tweets posted over a longer period of time.<\/li>\n
          3. Pre-format tweets for reader use<\/b>. This is particularly useful for data roundups and quotes. Use\u00a0Click toTweet\u00a0to encourage tweeting.<\/li>\n
          4. Add\u00a0optimal hashtags\u00a0to extend reach.<\/b>\u00a0Consider the relevance of the content for the hashtag\u2019s audience. Keep hashtag use to a maximum of three and separate them from the text of your message.<\/li>\n
          5. Use a scheduling tool to publish your tweets.\u00a0<\/b>These tools enable you to set the time your tweets will appear.<\/li>\n
          6. Thank people for sharing your blog posts.\u00a0<\/b>Everyone likes to get recognized and a thank you helps build social media relationships.<\/b><\/li>\n
          7. Participate in relevant\u00a0Twitter chats<\/b>. At a minimum, join #BlogChat on Sunday nights to learn how to optimize your blog and socialize with other bloggers.<\/li>\n<\/ol>\n

            Leverage the power of Facebook and Twitter to expand your blog audience. Don\u2019t overlook the fact that you need to craft your blog posts to feed these two social media entities and keep readers returning to your blog.<\/p>\n

            What other Facebook and Twitter tactics do you use to enhance your blog reach?<\/p>\n

            This Article Was Originally Published @ HeidiCohen.com<\/address>\n

            Enjoyed reading this?<\/em> \u00a0Please (Comment, Share and Like)<\/strong> this page\u2026.<\/p>\n

            Keep Prosperity in Mind,<\/em><\/p>\n

            -Jamie LeBlanc<\/p>\n

            P.S. See how I earned 1,057.78 (net profit) in a single day online!<\/strong><\/em><\/p>\n

            *If you enjoyed this post about promoting your blog with Facebook and Twitter please comment below!<\/p>\n","protected":false},"excerpt":{"rendered":"

            How to\u00a0Extend Your Blog Reach Via Facebook and Twitter Promoting your blog is the most important of the\u00a0five Ps of blogging. Without getting the word out about your blog, your content will never maximize its reach. To this end, leverage Facebook and Twitter to support your promotional blog activities. The logic behind Facebook and Twitter […]<\/p>\n","protected":false},"author":158,"featured_media":34,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5,2,6,7,8,9,83],"tags":[97,98,84,85,86,87,88,89,90,91,92,93,94,95,96],"class_list":["post-11","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-network-marketing","category-blogging","category-bootcamp-training","category-business-news","category-empower-network","category-homeschooling","category-internet","category-social-media-marketing","tag-affiliate-marketing","tag-affiliate-network-marketing","tag-facebook","tag-facebook-and-twitter","tag-facebook-and-twitter-strategies","tag-facebook-and-twitter-strategy","tag-facebook-and-twitter-tactics","tag-promote-your-blog","tag-promote-your-blog-using-facebook-and-twitter","tag-promote-your-blog-via-facebook-and-twitter","tag-promote-your-blog-with-facebook","tag-promote-your-blog-with-twitter","tag-social-media","tag-social-media-syndication","tag-twitter"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/energy526\/wp-json\/wp\/v2\/posts\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/energy526\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/energy526\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/energy526\/wp-json\/wp\/v2\/users\/158"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/energy526\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":2,"href":"https:\/\/empowernetwork.com\/energy526\/wp-json\/wp\/v2\/posts\/11\/revisions"}],"predecessor-version":[{"id":45,"href":"https:\/\/empowernetwork.com\/energy526\/wp-json\/wp\/v2\/posts\/11\/revisions\/45"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/energy526\/wp-json\/wp\/v2\/media\/34"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/energy526\/wp-json\/wp\/v2\/media?parent=11"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/energy526\/wp-json\/wp\/v2\/categories?post=11"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/energy526\/wp-json\/wp\/v2\/tags?post=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}