{"id":28,"date":"2013-08-14T00:00:00","date_gmt":"2013-08-14T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/drmurray\/marketing-strategies-of-the-worlds-leading-brands-shift-focus-due-to-the-phenomenal-growth-of-stay-at-home-dads-and-daddy-blogging\/"},"modified":"2026-07-25T18:49:55","modified_gmt":"2026-07-25T18:49:55","slug":"marketing-strategies-of-the-worlds-leading-brands-shift-focus-due-to-the-phenomenal-growth-of-stay-at-home-dads-and-daddy-blogging","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/drmurray\/marketing-strategies-of-the-worlds-leading-brands-shift-focus-due-to-the-phenomenal-growth-of-stay-at-home-dads-and-daddy-blogging\/","title":{"rendered":"The Phenomenal Growth of Stay at Home Dads and \u2018Daddy Blogging\u2019"},"content":{"rendered":"
\n

Rhondalynn\u00a0Korolak is a Melbourne-based lawyer, chartered accountant, business coach, speaker, best-selling author and small business marketing expert. She has been featured in\/on Yahoo, CNN ireport, Sky news, 3AW, Channel 9, Kochie\u2019s Business Builders, bNet, Fast Thinking, MYOB, Dynamic Business, Cosmopolitan and Marie Claire. Her recent books also include Financial Foreplay and On The Shoulders of Giants.<\/p>\n

To book Rhondalynn Korolak for an interview or learn more about Sales Seduction and how it can help you to magnify your message and multiply sales, contact her at: info(at)imagineeringunlimited(dot)com or 61 404 907 768 (in Australia)\u00a0This original article appeared at:\u00a0<\/p>\n<\/blockquote>\n

The Phenomenal Growth of Stay at Home Dads and \u2018Daddy Blogging\u2019<\/h2>\n

Behind every great mum is a stay-at-home-dad, a rapidly growing demographic in the U.S., with most recent census data showing that the number of these house husbands has more than doubled in the past decade. <\/strong><\/p>\n

Unemployment in a recession and evolving gender roles are the driving forces behind this growth trend which is showing no sign of decline.<\/p>\n

This new shift in household dynamics across the USA has given rise to the online \u201cdaddy-blogger\u201d leading some of the world\u2019s biggest brands to realize their commercial power and dedicate more budget to \u201cdad-vertising\u201d, according to small business marketing expert Rhondalynn Korolak and author of the best selling book, Sales Seduction.<\/h3>\n

With dad now becoming the new frontier for brands struggling to maintain market share, companies are responding with a shift in brand marketing, developing new advertisements geared towards male shoppers. According to a survey of 2,400 U.S. men by Yahoo, more than half between the ages of 18 to 64 said that they identify themselves as the primary shopper in their household.<\/p>\n

Korolak explains that \u201cWhile some research supports a distinct feminization of the workplace in the past few decades, with more emphasis on communication, emotional intelligence and empathy, we are seeing the opposite at home\u2014a marked masculinization of domestic chores, purchases and routines. As a result big brands are now changing the way they sell household products in order to stay on top.\u201d<\/p>\n

Amazon and Target are changing the way they \u201cdad-vertise\u201d children\u2019s toys, small appliances and cleaning products.<\/h3>\n

For the first time toy makers Mattel have introduced a Barbie construction set and brands like Huggies, Go-Gurt, Swiffer and Cheerios all depict hands-on fathers taking care of their children.<\/p>\n

A business would simply not exist without knowledge of how customers spend their money. <\/strong><\/p>\n

It is important to stay current with developing customer trends and know how to deliver a message that influences more customers to say \u201cyes\u201d \u2013 Sales Seduction teaches exactly how to do this. Most businesses try to appeal to ALL customers and in so doing, appeal to no one.<\/p>\n

Korolak goes on to say that \u201cIf your market is changing, i.e. now stay at home dads are on the rise, then you cannot continue to deliver the same old messages that were designed 10 years ago to appeal women only. It\u2019s about relevancy and impact, not the channel, and what appeals to a stay at home dad is very different to what might have worked in the past for these brands.\u201d<\/p>\n

Murray here:<\/h2>\n

Rhondalynn has some great points here, don\u2019t you think? (I highly recommend you check out her \u201cseductive\u201d content\u2026 very effective!)<\/p>\n

More and more people are blogging<\/a>. More and more people can see that blogging represents an extremely viable opportunity to work from home<\/a> and to have fun while doing it.<\/p>\n

Have you considered blogging? What are you waiting for???<\/p>\n

Get a massive headstart over 99% of the rest of the bloggers out there by using our awesome Viral Blogging System.<\/a><\/p>\n

Look how our system has changed thousands of people\u2019s lives (including thousands of Daddy\u2019s out there like me!)<\/p>\n

Earnings Disclaimer: There are no guarantees that you will make money with this system. Some people don\u2019t make any money. Some people make a lot of money. I am proud to share the actual results that real people are achieving with you because I want you to know the facts. To see the direct marketing industry\u2019s ONLY REAL TIME earnings disclosure,\u00a0please\u00a0look here.<\/p>\n

\/\/ <\/p>\n","protected":false},"excerpt":{"rendered":"

Rhondalynn\u00a0Korolak is a Melbourne-based lawyer, chartered accountant, business coach, speaker, best-selling author and small business marketing expert. She has been featured in\/on Yahoo, CNN ireport, Sky news, 3AW, Channel 9, Kochie\u2019s Business Builders, bNet, Fast Thinking, MYOB, Dynamic Business, Cosmopolitan and Marie Claire. Her recent books also include Financial Foreplay and On The Shoulders of […]<\/p>\n","protected":false},"author":139,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,32,52,33,87,88,47],"tags":[89,90,91,92,93,94,95],"class_list":["post-28","post","type-post","status-publish","format-standard","hentry","category-community","category-health-fitness","category-job-satisfaction","category-life","category-market-america","category-personal-finance","category-the-economy","tag-business-marketing-plan","tag-marketing-plan-template","tag-marketing-plans","tag-small-business-administration","tag-small-business-marketing-ideas","tag-small-business-marketing-plan","tag-small-business-marketing-tips"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/drmurray\/wp-json\/wp\/v2\/posts\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/drmurray\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/drmurray\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/drmurray\/wp-json\/wp\/v2\/users\/139"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/drmurray\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":2,"href":"https:\/\/empowernetwork.com\/drmurray\/wp-json\/wp\/v2\/posts\/28\/revisions"}],"predecessor-version":[{"id":67,"href":"https:\/\/empowernetwork.com\/drmurray\/wp-json\/wp\/v2\/posts\/28\/revisions\/67"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/drmurray\/wp-json\/wp\/v2\/media?parent=28"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/drmurray\/wp-json\/wp\/v2\/categories?post=28"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/drmurray\/wp-json\/wp\/v2\/tags?post=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}