{"id":5,"date":"2013-09-30T00:00:00","date_gmt":"2013-09-30T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/deborah3156\/how-mobile-marketing-can-work-for-you\/"},"modified":"2026-07-25T19:04:45","modified_gmt":"2026-07-25T19:04:45","slug":"how-mobile-marketing-can-work-for-you","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/deborah3156\/how-mobile-marketing-can-work-for-you\/","title":{"rendered":"Advertising is Going Mobile\u2026Are You?"},"content":{"rendered":"<p>In the world of mobile marketing, there are a lot of \u00a0great resources available to both new and experienced marketing alike.<\/p>\n<p>There are easily a ton of websites popping up, programs, e-guides, books, videos, and other resources available.<\/p>\n<p>Gonna give you some tips that contain some of the best advice for helping a good marketer become a great marketer.<\/p>\n<p><strong>Just sending messages to your customers out of the blue is dorky.<\/strong><\/p>\n<p>Ensure that your message is relevant each time you actually do message them.<\/p>\n<h2>A mobile marketing campaign can fail if you waste your customer\u2019s time by texting them random, useless information.<\/h2>\n<p>You are not your customers\u2019 friend (not yet anyway).<\/p>\n<p>When you contact them, they want to know about your products.<\/p>\n<p>Do your work for your readers and not yourself.<\/p>\n<p>You should understand\u00a0what your customers need is and what they will use, that supports your basic mobile marketing advertisement.<\/p>\n<p>You will not earn jack if you are unaware of the needs and wants of your customers.<\/p>\n<p>You should gather and compile as much information on your target audience as possible to catapult your success.<\/p>\n<p>QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets.<\/p>\n<p>These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device.<\/p>\n<p>You could include QR codes on your business cards, flyers or magazine ads. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.<\/p>\n<p><em><strong>What is a QR Code\u2026exactly?<\/strong><\/em><\/p>\n<blockquote>\n<p><span>a machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone.<\/span><\/p>\n<p><span>At its most basic, a QR\u00a0Code is a barcode on steroids.<\/span><\/p>\n<p><span>Whereas a barcode encodes data in only the horizontal plane (as scanners read the width and distance between the vertical lines), QR codes encode data both horizontally\u00a0<em>and<\/em>\u00a0vertically in a grid of tiny squares<\/span><\/p>\n<p><span>QR codes are tailor-made for quickly and easily linking to content on smartphones.<\/span><\/p>\n<p><span>There are a number of apps in the iPhone App Store that can read QR Codes, including the free QRReader. Most Android phones and BlackBerries are able to read the codes right out of the box, as can newer Nokia handsets. Windows Mobile users can download QuickMarks. All you need to do is launch the appropriate app, and point your phone\u2019s camera at the QR code you want to scan.<\/span><\/p>\n<p><span>QR codes are only bound to become more common in the coming months and years. We\u2019re increasingly reliant on our mobile devices, and typing out URLs or other data on their tiny keyboards is still not very efficient<\/span><\/p>\n<\/blockquote>\n<p>Test your campaign on your friends before you make it public.<\/p>\n<p>You could even pay someone to test it for you if you want an unbiased opinion.<\/p>\n<p>Your customer base doesn\u2019t change unless the market changes, but customers come and go.<\/p>\n<p>Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain your competitive edge.<\/p>\n<h3>Send mobile marketing messages during normal business hours.<\/h3>\n<p>Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.<\/p>\n<p>Make sure your first campaign is successful before you start a new mobile marketing campaign.<\/p>\n<p>It is important to figure out your campaign\u2019s potential for longevity in addition to its impact on sales numbers.<\/p>\n<p>To build a plan you will want to look far into the future.<\/p>\n<p>One way of getting greater exposure is for your advertisements to go viral, getting them passed around\u2026<\/p>\n<p>People will spread your word to their friends, increasing the effect of your mobile marketing outreach.<\/p>\n<p>Almost everyone is familiar with the idea of offering free apps, but not everyone understands just how easy it can be to develop one that meets the needs of your business.<\/p>\n<p>You could create an app to help your customers select the product they need or learn more about a topic related to your industry.<\/p>\n<p>There are a ton of things you can put in your app.<\/p>\n<p>I hope after reading these tips, you begin to understand what it takes to become a great mobile marketer.<\/p>\n<p>This is true is that no matter what information you have at your disposal, it is critical to put it to use in order to see how it works.<\/p>\n<p>Keeping this in your mind, you will be able to create plan to better promote your company.<br \/>\n<strong>Deborah Simpson<\/strong><br \/>\n<strong> \u201cThe Change Lady\u201d<\/strong><\/p>\n<p><strong>PS: Are you going to Join Us in 2013?<\/strong><\/p>\n<p>PSS: \u00a0We have a new platform launching that will automate all of the processes that include Mobile Marketing as a business owner and entrepreneur.<\/p>\n<p>Leave your comments\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of mobile marketing, there are a lot of \u00a0great resources available to both new and experienced marketing alike. There are easily a ton of websites popping up, programs, e-guides, books, videos, and other resources available. Gonna give you some tips that contain some of the best advice for helping a good marketer [&hellip;]<\/p>\n","protected":false},"author":610,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,12,13,3,4,5,14,15],"tags":[16,17,18,19,20,21,22,23,24,25],"class_list":["post-5","post","type-post","status-publish","format-standard","hentry","category-afilliates","category-article-marketing","category-blog-beast","category-blogging","category-educational","category-empower-network","category-env2","category-how-to","tag-advertising","tag-affiliates","tag-blog-beast","tag-empower-network","tag-mobile-keywords","tag-mobile-marketing","tag-powerful-mobile-marketing","tag-qr-codes","tag-sms-marketing","tag-text-messaging"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/deborah3156\/wp-json\/wp\/v2\/posts\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/deborah3156\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/deborah3156\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/deborah3156\/wp-json\/wp\/v2\/users\/610"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/deborah3156\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":2,"href":"https:\/\/empowernetwork.com\/deborah3156\/wp-json\/wp\/v2\/posts\/5\/revisions"}],"predecessor-version":[{"id":85,"href":"https:\/\/empowernetwork.com\/deborah3156\/wp-json\/wp\/v2\/posts\/5\/revisions\/85"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/deborah3156\/wp-json\/wp\/v2\/media?parent=5"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/deborah3156\/wp-json\/wp\/v2\/categories?post=5"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/deborah3156\/wp-json\/wp\/v2\/tags?post=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}