{"id":103,"date":"2013-07-07T00:00:00","date_gmt":"2013-07-07T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/daspokesman\/?p=103"},"modified":"2026-08-04T10:58:35","modified_gmt":"2026-08-04T10:58:35","slug":"this-is-the-right-way-to-do-relationship-marketing","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/daspokesman\/this-is-the-right-way-to-do-relationship-marketing\/","title":{"rendered":"This is The Right Way To Do Relationship Marketing"},"content":{"rendered":"

MLM Relationship Marketing, The Right Way<\/h2>\n

Simply put, relationship marketing<\/em> puts the word custom back in customer. Seems simple enough doesn\u2019t it? Almost a no brainer, but relatively rare in many marketing circles. The focus now is on attracting customers rather than keeping them \u2013 a term referred to as offensive marketing. It\u2019s slowly changing over time, but how bizarre is that, to not try and keep your existing customers? Relationship marketing will make all the difference in the world<\/span>, not to mention it can save you and your business money.<\/p>\n

The Origin of Relationship Marketing<\/h2>\n

Relationship marketing<\/strong> evolved from direct response marketing in the 1960\u2032s, emerging in the 80\u2032s to become a system that places emphasis on building longer term relationship customers rather than on single transactions. This marketing philosophy means, understanding customer\u2019s needs as they go through their buying life cycle. Put another way, offering a range of products\/services, as your customers actually need them.<\/p>\n

Relationship Marketing: Why would focusing on your existing customers be more profitable?<\/h3>\n

If you\u2019re constantly spending money and resources to land new clients, you aren\u2019t paying attention to your loyal customers \u2013 the ones who are keeping you in business now. Ignore them at your own peril. This is called churn, or the customers who won\u2019t come back to you if you alienate them. Another term for trying to keep customers and increase their loyalty is called defensive marketing. Customers who have already bought something from you are your bread and butter, your key to continued profitability. Bottom line? You NEED them and can\u2019t afford to lose them. They\u2019re your assets. And you value assets and treat them accordingly. Customer loyalty is worth money to your business, since the cost of keeping an existing customer is only about 10 per cent of the cost of getting a new one. Lesson is? Pay attention to your present customers and your MLM business will have a solid footing for the future.<\/p>\n

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Bonus Tip:
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