In another article, Developing Your Social Media Marketing Strategy<\/strong>, I covered strategies for effectively marketing on Facebook, Twitter, and Pinterest. These included using social media contests<\/strong>.<\/p>\n According to the OpenForum.com article\u00a04 Reasons Why Contests Should Be Part Of Your Marketing Strategy<\/strong><\/em>,<\/p>\n Contests are certainly not the answer to every marketing challenge, but they should be part of every social media marketer\u2019s toolkit. Here are four reasons why.<\/p>\n 1. Contests are a great tool for building your fan base<\/strong> The article 6 Reasons Why Companies Run Contests and\u00a0Sweepstakes<\/strong><\/em> on About.com adds these reasons:<\/p>\n – Prize Promotions Create \u201cBuzz\u201d about Products<\/strong> It\u2019s no wonder then that more and more businesses (big, small, and in-between) are using (or considering using) social media contests<\/em> as part of their marketing strategy.<\/p>\n The question then is: how do you go about organizing\/running social media contests?<\/strong><\/p>\n Entrepreneurdex\u2019s 7 Steps to Creating a Social Media Contest<\/strong><\/em> provides some guidelines:<\/p>\n 1. Choose your contest type<\/strong> You\u2019ll come to realize that running social media contests can be a time-consuming process<\/span>. However, it is possible to automate the enter process!<\/p>\n Yes! You can outsource all the elements of social media contests creation<\/strong>.<\/p>\n How?<\/p>\n By letting MediaSpider<\/strong>\u00a0take care of all the heavy hitting for you. MediaSpider is a social media marketing platform that uses untargeted contest seekers to drive targeted visitors to your websites. With this system, you simply list where you want the targeted traffic to go, and let it work for you<\/strong>.<\/p>\n Watch the short video which explains everything. You can join the system as a guest, completely free of charge and get yourself a whole channel of social marketing<\/strong> that goes on working for you for weeks, months or even years, hand-free.<\/p>\n [PLEASE NOTE: Access to this system is by invitation only!]<\/p>\n This new, automated, \u2018crowdsourcing\u2019 method of generating traffic uses social media contests to turn visitors into hot traffic<\/strong> and channel them to any of your target websites and multiple target pages within your sites.<\/p>\n ========================================================================<\/p>\n\n
\n2. Contests enable you to engage your audience<\/strong>
\n3. Contests are a rich source of data<\/strong>
\n4. Contests empower consumers to do your marketing for you<\/strong><\/p>\n<\/blockquote>\n\n
\n– Sweepstakes Encourage People to Visit Websites<\/strong>
\n– Companies Use Giveaways to Build their Email List<\/strong>
\n– Contests Generate Advertising Content at a Reasonable Cost<\/strong>
\n– Sweepstakes Provide Valuable Market Research<\/strong>
\n– Giveaways Strengthen the Relationship Between Company and Customer<\/strong><\/p>\n<\/blockquote>\nCreating Social Media Contests<\/h2>\n
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\n2. Design the contest to suit your business<\/strong>
\n3. Figure out your objective<\/strong>
\n4. [Outline] the Rules<\/strong>
\n5. [Choose] the Prize<\/strong>
\n6. Promote your contest or sweepstakes<\/strong>
\n7. Choose a winner<\/strong><\/p>\n<\/blockquote>\nHow to Automate Your Social Media Contests<\/h2>\n
If you found this information useful, then\u2026<\/h4>\n
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