n a previous post I utilized a metaphor about dating to describe just how a business or marketer can easily date their customers and leads to create a mutually useful relationship that could last for a lifetime. It laid a foundation for a discussion about attraction marketing strategies, which will be the major focus of this post.<\/p>\n
Before you begin having an anxiety attack due to the fact that you sense you\u2019re about to learn some nuclear-physics type of idea, attraction marketing is not in any way an elegant, abstruse idea. It\u2019s fairly easy in fact \u2014 although it\u2019s by no means obvious!<\/p>\n
What it implies is to produce an irresistible attraction to your leads and customers by being valuable to them because of your know-how. It implies offering this knowledge first and fore-most and never ever having to actually pitch your services or items because the client sees the value that you have to provide and they buy into it on their own. You deliver this value in the whole of your dating period and beyond \u2014 from the first time they click through to your website, or agree to go on that very first date with you by opting-in to your list. To the point where they start to establish trust and are ready to buy from you to the moment where they are now ready to marry you and carry out the relationship for life. It implies understanding that in today\u2019s world filled with junk info and clutter, creating value is a competitive edge. That is engaging in attraction marketing strategies in a nutshell.<\/p>\n
The dating and attraction strategies work. They can without a doubt change strangers into friends and pals into life-time customers. However, as we saw in that former post, one question was left unanswered: How do your leads click through to your site in the first place? \u2014 exactly how do you get them to see your landing page and agree to opt-in and go on a date with you where they can get even more value from you?<\/p>\n
There isn\u2019t really a solitary answer to these questions, of course; but one dependable and efficient solution would certainly be article marketing. This is a kind of content marketing where you write short articles related to your market and business. These posts are then distributed for publication in numerous e-zines and on-line article directory sites.<\/p>\n
Article marketing is not promoting or a news release. It\u2019s real, interesting material that delivers educational or entertainment value, permitting you to create the sort of attraction that get individuals to need to know more about you and your company. In these posts you can have links to your landing page(s) where your reader can click through.<\/p>\n
So, article marketing and attraction marketing complement each other. They are not push marketing, rather they are a pull approach \u2013 a strategy that permits individuals to find you and start to fall in love with you and just what you have to say, rather than you crashing their party!<\/p>\n
When done correctly \u2014 in a way that produces attraction \u2014 there are lots of advantages to be derived from article marketing as a strategy to drive traffic to your web pages. Here are some of them:<\/p>\n
Low-priced, if not free, method to scale: Most of the directory sites and e-zines are free to use; and even for those that charge some fee to distribute your content, the expense is surprisingly low. This implies that you can scale your company at very low costs.<\/p>\n
Pre-sell and authority: Because you\u2019ll be supplying pertinent and useful information to your readers, they will be arriving at your web pages already pre-sold at the action you desire them to take when they get there. However, that\u2019s not the only advantage with this. By writing a couple of key pieces of literature in your market, it will place you as an expert and voice of authority in your field \u2014 an attractive voice to be trusted.<\/p>\n
Optimal signal to noise ratio: The signal to noise ratio is an idea in engineering and science which has interesting implications in marketing, too. It is a measure that compares the level of a desired signal to the level of background noise or, in marketing terms, a measurement of the relationship between the stuff you want to hear and the stuff you do not. A whisper in a peaceful room is all you require while, on the other hand, it\u2019s pretty much impossible to have a chat (at any volume) in a nightclub! While Twitter, for instance, is popular, it has a bad ratio, with click-through rates on tweets getting closer and closer to zero every single day. Article marketing could allow you a much quieter space to tell your tale in long form and in your own words in a way that gets the signal through, leading to high click-throughs to your website.<\/p>\n
Searchable: One more wonderful perk with this method of marketing is that these articles are indexed in the search engines and could quickly rank highly for certain keywords. I don\u2019t know about you, but I \u2018d rather approach a woman who has actually already considered me one or two times, instead of one who hasn\u2019t shown any signs whatsoever of being interested in anything about me \u2014 it informs me that I have a much greater possibility of getting her phone number and going on a date with her! For that reason, this can be a good source of hot traffic to your articles.<\/p>\n
Works for New Leads and List Members: Finally, the material you produce can be extremely effective not only for generating new leads as they go to your landing webpage(s), but it can also be used to refer pre-existing members of your list too. Talk about eliminating two birds with one stone!<\/p>\n
Well, there\u2019s attraction marketing strategies 101 for you! It\u2019s time to go get some dates now. Remember: constantly remain appealing by being important and the sales should be inevitable.<\/p>\n
Click this banner and you will gain immediate access to my personal Bootcamp course and 45 day traffic lead generation PDF completely free of charge to ramp up your traffic, leads and sales.<\/p>\n
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