With the recent launch of Google\u2019s algorithm change \u2013 which aims to cut webspam detected through a number of different avenues including low value backlinks and keyword stuffing \u2013 deploying proper keyword optimization across your websites will become more important than ever.<\/p>\n
Now, when I say \u201cproper keyword optimization,\u201d I don\u2019t mean, \u201cpick a single target keyword and cram it into your web content as many times as you can.\u201d\u00a0 That ship has sailed.<\/p>\n
Instead, as we move into the future of algorithm improvements and enhanced spam detection, it will become even more important to approach keyword research in a holistic way.\u00a0 And to do that, we must recognize the semantic nature of the search engines\u2019 indexing behaviors.<\/p>\n
\u201cSemantics\u201d refers to the meaning or interpretation of a word or phrase.<\/strong><\/p>\n Take the word \u201cfan,\u201d for example.\u00a0 If you typed this single word into Google\u2019s search bar, how would the engine know whether you\u2019re looking for consumer reviews of the latest box fans on the market, career information for your favorite movie star or some other piece of information related to one of the many possible uses of the word \u201cfan\u201d?<\/p>\n Well, ideally, you\u2019d enter some additional supporting language into your query \u2013 for example, \u201cTaylor Swift fan club\u201d or \u201cindustrial fan reviews.\u201d\u00a0 But this is where the search engines\u2019 semantic indexing capabilities enter the picture\u2026<\/p>\n Clearly, if you type the words, \u201cindustrial fan reviews,\u201d into Google, the search giant won\u2019t just return results that include this specific phrase.\u00a0 If Google stuck that closely to the text a user entered into the search bar, it\u2019d often wind up displaying either poor quality results \u2013 or none at all.\u00a0 Instead, Google and the other search engines use their semantic indexing capabilities to pull results from related SERPs they believe are substantially related.<\/p>\n In the case of our \u201cindustrial fan reviews\u201d example, Google might also return results incorporating the phrases \u201cindustrial fan comparison,\u201d \u201cindustrial fan guide\u201d or \u201ccommercial fan review\u201d \u2013 among others.\u00a0 As you might expect, in order to increase the likelihood that our site will be shown in the SERPs for our main keyword, it will be to our advantage to incorporate these related phrases as well \u2013 giving the search engine spiders a better grasp on what our content relates to and how it should be both indexed and displayed.<\/p>\n So, to take advantage of the search engines\u2019 semantic indexing behaviors, we first need to come up with a list of semantic keywords.\u00a0 Here\u2019s how to do it\u2026<\/p>\n The first step in generating a good list of semantic keywords is to build a list of closely-related phrases \u2013 which we\u2019ll call our \u201cLevel 1\u201d core keywords.\u00a0 Basically, these keywords represent variations on our target phrase that don\u2019t stray too far from its initial meaning.<\/p>\n One of the easiest ways to do this is to use Google\u2019s \u201cRelated Searches\u201d feature.\u00a0 To do this, navigate to Google.com, enter your target keyword phrase into the search bar and complete the search.\u00a0 Then, once the results have displayed, select \u201cRelated searches\u201d from the left-hand sidebar to display a selection of related keyword phrases.<\/p>\n The advantage to carrying out your semantic keyword research to generate your Level 1 keywords in this way is that, because Google has listed these phrases as being \u201crelated,\u201d we know that the search engine views them as closely related from a semantic indexing standpoint \u2013 making them a powerful starting point for our keyword research.<\/p>\n Now that we have our core list of semantic keywords, it\u2019s time to expand our reach even further, to capture thematically-related, supporting keywords.\u00a0 These \u201cLevel 2\u201d keywords won\u2019t be specifically related to our target keyword, but they will be tied to its concept.<\/p>\n Following our industrial fan example, we can assume that someone who is searching for reviews on this particular type of equipment is doing so because of a heating and cooling need \u2013 whether it\u2019s a machine shop that\u2019s too warm, a damp area that needs drying or some other use.\u00a0 By brainstorming the reasons search users might have for entering our particular target keyword into the engines, we can compile a whole new list of keywords related to our main phrase.<\/p>\n In this example, any of the following keyword phrases could lead a user to eventually search for \u201cindustrial fan reviews\u201d:<\/strong><\/p>\n By incorporating these thematically-related keywords into our site content, we can increase the chances that our sites will rank highly in the SERPs \u2013 not just for our target keywords, but for the preemptive searches that will allow us to capture ideal users at an earlier stage in the process.<\/p>\n Finally, we need to address one more element with our semantic keyword researching \u2013 and that\u2019s queries or issues that may arise *after* users have explored content based on our main keyword phrase.<\/p>\n Following with our industrial fan example, suppose our combination of targeting Level 1 and Level 2 semantic keywords has led a visitor to our site after searching for the phrase, \u201cindustrial fan reviews\u201d and seeing our site in the SERPs.\u00a0 What type of information might this user need next?<\/p>\n Any of the following keyword options represent potential \u201cLevel 3\u201d stem keywords that could be addressed in our content as well in order to improve both the user experience and our natural search visibility:<\/p>\n By this point in your semantic keyword research, you should have a comprehensive list of potential target phrases covering a range of related topics.\u00a0 The next step is to put these items together as you outline future articles for your site.<\/p>\n To do this, start with one Level 1 keyword phrase, and then pull 1-2 keywords from your Level 2 and Level 3 lists.\u00a0 For example:<\/strong><\/p>\n With these four keyword phrases together, you could easily write an article titled \u201cThe Complete Industrial Fan Guide\u201d that covers both how to use industrial fans to cool an overheated machine shop and how to buy fans specifically for this purpose.\u00a0 Touching on all of these different points will improve the search engines\u2019 understanding of your site, as well as open you up to potential SERPs exposure for a much wider variety of keyword phrases.<\/p>\n One final tip for incorporating semantically-related keywords into your website\u2019s content\u2026\u00a0 Building these varied phrases into your web articles should help eliminate the stilted, unpleasant content that results from trying to stuff a single target keyword into your text a certain number of times.<\/p>\n However, it\u2019s still important to focus on using your new keyword lists to write content that\u2019s as appealing to your readers as it is to the search engines.\u00a0 If Google\u2019s recent crackdowns on webspam are any indication of its future intentions, it\u2019s safe to say that the best long-term strategy is to use semantic keywords to enhance the value of your copy \u2013 without letting its optimization eclipse the quality of the information you deliver to your website visitors.<\/p>\n Click this banner and you will gain immediate access to my personal Bootcamp course and 45 day traffic lead generation PDF completely free of charge to ramp up your traffic, leads and sales.<\/p>\n With the recent launch of Google\u2019s algorithm change \u2013 which aims to cut webspam detected through a number of different avenues including low value backlinks and keyword stuffing \u2013 deploying proper keyword optimization across your websites will become more important than ever. Now, when I say \u201cproper keyword optimization,\u201d I don\u2019t mean, \u201cpick a single […]<\/p>\n","protected":false},"author":435,"featured_media":2089,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,4,5],"tags":[509],"class_list":["post-2014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging-seo","category-empower-network","category-personal-development","category-work-at-home","tag-5-tips-for-conducting-semantic-keyword-research"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/clurra\/wp-json\/wp\/v2\/posts\/2014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/clurra\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/clurra\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/clurra\/wp-json\/wp\/v2\/users\/435"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/clurra\/wp-json\/wp\/v2\/comments?post=2014"}],"version-history":[{"count":2,"href":"https:\/\/empowernetwork.com\/clurra\/wp-json\/wp\/v2\/posts\/2014\/revisions"}],"predecessor-version":[{"id":2134,"href":"https:\/\/empowernetwork.com\/clurra\/wp-json\/wp\/v2\/posts\/2014\/revisions\/2134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/clurra\/wp-json\/wp\/v2\/media\/2089"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/clurra\/wp-json\/wp\/v2\/media?parent=2014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/clurra\/wp-json\/wp\/v2\/categories?post=2014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/clurra\/wp-json\/wp\/v2\/tags?post=2014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Tip #1 \u2013 Assemble a List of \u201cLevel 1\u201d Core Keywords<\/strong><\/h3>\n
Tip #2 \u2013 Expand Your List to Include Thematically-Related \u201cLevel 2\u201d Keywords<\/strong><\/h3>\n
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Tip #3 \u2013 Generate \u201cLevel 3\u201d Stem Keywords That Answer Searcher Questions<\/strong><\/h3>\n
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Tip #4 \u2013 Outline Articles Using Tips From All Levels<\/strong><\/h3>\n
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Tip #5 \u2013 Write for Humans First, Search Engines Second<\/strong><\/h3>\n
FREE Coaching from Miss Money Maker<\/h2>\n
Still Haven\u2019t Signed Up For Success?<\/h2>\n","protected":false},"excerpt":{"rendered":"