{"id":132,"date":"2013-01-25T00:00:00","date_gmt":"2013-01-25T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/cicotte\/?p=132"},"modified":"2026-08-02T03:53:06","modified_gmt":"2026-08-02T03:53:06","slug":"write-better-ppc-ads-by-analyzing-the-competition","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/cicotte\/write-better-ppc-ads-by-analyzing-the-competition\/","title":{"rendered":"Write Better PPC Ads By Analyzing The Competition!"},"content":{"rendered":"

<\/a><\/p>\n

You can easily write better Pay-Per-Click (PPC) ads by analyzing the competition!<\/p>\n

(Actually, you can LEARN to write PPC ads by analyzing the competition!)<\/p>\n

Here\u2019s what to do:<\/p>\n

Open up Excel or Numbers and create a spreadsheet.<\/p>\n

Label the columns:<\/p>\n

Website:<\/strong> This is the website that the ad is pointing to.<\/p>\n

Perceived Value:<\/strong>\u00a0 What does the customer think he or she will be getting by clicking on the ad?\u00a0 Examples would be \u201cGet White Teeth Overnight,\u201d or \u201cGet More Online Exposure Today!\u201d<\/p>\n

Risk Reduction:<\/strong>\u00a0 Risk Reduction is what makes is \u201csafe\u201d for your customer.\u00a0 Is it free? Do you offer a 30-day money back guarantee?<\/p>\n

Credibility (Clout):<\/strong>\u00a0 Do you have some clout to back up or recommend your product or service?\u00a0 Are you #1 Rated?\u00a0 Top Rated?\u00a0 Expert?<\/p>\n

Call To Action:<\/strong>\u00a0 What is prompting your customer to take action?\u00a0 \u201cBuy Now!\u201d \u201cFree Quote\u201d \u201cCall Us!\u201d<\/p>\n

Qualifiers:<\/strong>\u00a0 Think of these as action words, similar to a call to action, but subtly different.\u00a0 What can your customer DO?\u00a0 \u201cDownload,\u201d \u201cDiscover,\u201d \u201cLearn!\u201d<\/p>\n

Stand Outs:<\/strong>\u00a0 Are there any characters in the ad that pop out at you?\u00a0 Examples would be symbols like # or @.<\/p>\n

When you know the keywords that you want to target with YOUR ad, pop them into a google search bar and analyze your competition.\u00a0 (Hint:\u00a0 Your competition is the ads that pop up on the page when you type in your keywords.)<\/p>\n

If you want to take it a step further, Google\u2019s Adwords Auction Insights Tool <\/a>will give you a little bit different look at your competition.\u00a0 Go to the keyword tab, select the keyword you\u2019re analyzing, and then select \u201cAuction Insights\u201d from the keyword detail tab.<\/p>\n

By making a chart, figuring out what your competitors are really advertising \u2013 what the perceived value is in the ad that they\u2019ve posted, what clout they have, what call to action they\u2019re using \u2013 you\u2019ll have a good idea of what\u2019s working.<\/p>\n

Do the same thing for any ads that you\u2019ve already created!\u00a0 There may be some surprises in store for you!<\/p>\n

By analyzing the wealth of information that you\u2019ve just mined, you can learn to write better, more results-oriented ads and build an ad campaign that will have your competitors analyzing YOU!<\/p>\n

If you want to build a better, more results-oriented BUSINESS, click here!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

You can easily write better Pay-Per-Click (PPC) ads by analyzing the competition! (Actually, you can LEARN to write PPC ads by analyzing the competition!) Here\u2019s what to do: Open up Excel or Numbers and create a spreadsheet. Label the columns: Website: This is the website that the ad is pointing to. Perceived Value:\u00a0 What does […]<\/p>\n","protected":false},"author":593,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,20],"tags":[456,457,458,459,460,126,207,461,462,218,463,423,464,465,466],"class_list":["post-132","post","type-post","status-publish","format-standard","hentry","category-empower-network","category-marketing","tag-adwords-auction-insights-tool","tag-analysis","tag-analyze","tag-analyze-your-competition","tag-auction-insights-tool","tag-call-to-action","tag-competition","tag-competitors","tag-credibility","tag-google","tag-google-adwords-auction-insights-tool","tag-keywords","tag-pay-per-click","tag-perceived-value","tag-ppc"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/cicotte\/wp-json\/wp\/v2\/posts\/132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/cicotte\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/cicotte\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/cicotte\/wp-json\/wp\/v2\/users\/593"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/cicotte\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":2,"href":"https:\/\/empowernetwork.com\/cicotte\/wp-json\/wp\/v2\/posts\/132\/revisions"}],"predecessor-version":[{"id":182,"href":"https:\/\/empowernetwork.com\/cicotte\/wp-json\/wp\/v2\/posts\/132\/revisions\/182"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/cicotte\/wp-json\/wp\/v2\/media?parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/cicotte\/wp-json\/wp\/v2\/categories?post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/cicotte\/wp-json\/wp\/v2\/tags?post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}