{"id":7,"date":"2011-11-17T00:00:00","date_gmt":"2011-11-17T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/catalex\/learn-about-seo\/"},"modified":"2026-07-29T13:56:48","modified_gmt":"2026-07-29T13:56:48","slug":"learn-about-seo","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/catalex\/learn-about-seo\/","title":{"rendered":"Learn About SEO"},"content":{"rendered":"<div class=\"wdgpo wdgpo_medium_count\"><g:plusone size=\"medium\" count=\"true\" href=\"http:\/\/www.empowernetwork.com\/catalex\/blog\/learn-about-seo\/\"><\/g:plusone><\/div>\n<div class=\"wdfb_like_button\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1260\" title=\"seo1\" src=\"http:\/\/www.catherine-alexandra.com\/wp-content\/uploads\/2011\/11\/seo1-300x225.jpg\" alt=\"learn about SEO\" width=\"300\" height=\"225\"\/>In the <a href=\"http:\/\/www.catherine-alexandra.com\/trying-to-understand-website-traffic-compare-the-different-kinds\/\" target=\"_blank\">first<\/a> <a href=\"http:\/\/www.catherine-alexandra.com\/how-backlink-traffic-affects-you\/\" target=\"_blank\">two<\/a> articles of this little traffic series, we learned how backlinks affect our website traffic generation. I\u2019d like to reiterate that the purpose of this series isn\u2019t to recommend any forceful methods to obtain backlinks. Due to my research and practice of this subject matter, I\u2019ve found that maximum results may be obtained with fewer quality links than a large number of untargeted links. It\u2019s my position that relevance to the content linked is #1. When we optimize our content for the keywords for which we\u2019re attempting to rank, we should see that the keywords alone should demonstrate a worthwhile amount of traffic to our site.<\/p>\n<h2>So on that thread, today we are going to <strong>learn about SEO<\/strong>\u2026<\/h2>\n<p>In order to <span style=\"text-decoration: underline;\"><em>learn about SEO<\/em><\/span>, let\u2019s first discover what the acronym means: Search Engine Optimization<\/p>\n<p>The primary key to keep in mind when learning about SEO is <em>keyword relevance<\/em>. The more relevant our keywords are to the sites that connect to us, the more natural authority we get with the search engines. Since I have started to learn about SEO, I\u2019ve found that with enough good quality targeted backlinks, it\u2019s possible to outrank sites that are all ready in top spots for the same keywords.<\/p>\n<p>It\u2019s my opinion that as we learn about SEO, we should be mindful to focus primarily on keywords that have enough demand to produce predictable traffic patterns. My research into this subject suggests that the site ranked in the #1 position for a keyword on Google captures approximately 41% of the traffic.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1267\" title=\"seo-onpage-optimization\" src=\"http:\/\/www.catherine-alexandra.com\/wp-content\/uploads\/2011\/11\/seo-onpage-optimization.jpg\" alt=\"learn about SEO\" width=\"250\" height=\"192\"\/>Let\u2019s learn about SEO as it pertains to on-page optimization\u2026<\/h2>\n<p><strong><span style=\"color: #888888;\"><em>***I will start off by stating that there are a diverse and sundry array of methods to rank keywords, but the purpose of this article is not to be exhaustive of this subject by any stretch of the imagination. So we will continue forward with a simple illustration to give you the gist of how this all comes about.***<\/em><\/span><\/strong><\/p>\n<p><span style=\"color: #333333;\">Essentially, there are 2 kinds of SEO: On-page &amp; Off-page. Let\u2019s draw a contrast.<\/span><\/p>\n<h3>On-page SEO:<\/h3>\n<p>On-page optimization encompasses everything you do to help rank the webpage you\u2019re working on. Simple, right?<\/p>\n<h3>Off-page SEO:<\/h3>\n<p>Off-page optimization covers everything you do outside of the page you\u2019re trying to rank \u2013 this is where your backlink strategy fits into the picture.<\/p>\n<h3>Relevance is our KEY as we learn about SEO\u2026remember, backlinks out of context to your keywords is not going to help you.<\/h3>\n<p>So let\u2019s dig into On-page SEO. To optimize your content, you want to pepper your keyword into some specific places. Use the following list as a guide:<\/p>\n<ol>\n<li><span style=\"text-decoration: underline; color: #333333;\"><span style=\"text-decoration: underline;\"><strong>Title<\/strong><\/span><\/span>: <span style=\"text-decoration: underline; color: #ff0000;\"><strong>Never skip this<\/strong><\/span>, it is the single most critical area to focus around our keyword.<\/li>\n<li><span style=\"text-decoration: underline;\"><strong>Body<\/strong><\/span>: Be sure to include your keyword somewhere in the content\u2019s body (preferably near the beginning).<\/li>\n<li><strong><span style=\"text-decoration: underline;\">Tags<\/span><\/strong>: In blogging systems you\u2019ll find that tags are all ready a built-in feature. All you need to do is make sure your keyword appears as a tag in that section.<\/li>\n<li><span style=\"text-decoration: underline;\"><strong>URL<\/strong><\/span>: Check your site\u2019s permalink settings so that you\u2019re using actual words separated by hyphens (e.g. www.catherine-alexandra.com\/learn-about-seo\/). Adjust your URL if you need to, so that your keyword is somewhere in it.<\/li>\n<li><span style=\"text-decoration: underline;\"><strong>Images<\/strong><\/span>: Not only does this make your content more visually appealing, but you can attach your keyword in the alt text and\/or filename to add additional keyword density.<\/li>\n<\/ol>\n<p>Now you have a good idea of how to On-page optimize your articles. We will <a href=\"http:\/\/www.catherine-alexandra.com\/learn-about-seo\/\" target=\"_blank\">learn about SEO<\/a> Off-page (backlinking) essentials in the next blog article, so stay tuned!<\/p>\n<p><em><strong><span style=\"color: #3366ff;\">DROP\u00a0<a href=\"http:\/\/www.catherine-alexandra\/\" rel=\"nofollow\" target=\"_blank\"><span style=\"color: #3366ff;\">ME<\/span><\/a>\u00a0A COMMENT AND TELL ME WHAT YOU THOUGHT! If you enjoyed this article or found it helpful, share it by clicking those SHARE buttons!\u00a0<\/span><img decoding=\"async\" src=\"https:\/\/empowernetwork.com\/wp-content\/uploads\/sites\/2672\/2011\/11\/icon_biggrin.gif\" alt=\":D\"\/><\/strong><\/em><\/p>\n<div class=\"wdfb_like_button\"><\/div>\n<div class=\"wdgpo wdgpo_medium_count\"><g:plusone size=\"medium\" count=\"true\" href=\"http:\/\/www.empowernetwork.com\/catalex\/blog\/learn-about-seo\/\"><\/g:plusone><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the first two articles of this little traffic series, we learned how backlinks affect our website traffic generation. I\u2019d like to reiterate that the purpose of this series isn\u2019t to recommend any forceful methods to obtain backlinks. Due to my research and practice of this subject matter, I\u2019ve found that maximum results may be [&hellip;]<\/p>\n","protected":false},"author":2689,"featured_media":22,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[5,29,30,31,6,10,32,33,34,8,15,35,36,37,38],"class_list":["post-7","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-alexandra-marketing-group","tag-backlink-traffic","tag-backlinking-strategy","tag-backlinks","tag-cat-alexandra","tag-catherine-alexandra","tag-compare-website-traffic","tag-get-website-traffic","tag-internet-marketing","tag-internet-marketing-success","tag-mlm-success","tag-nlp-in-internet-marketing","tag-organic-website-traffic","tag-quality-backlinks","tag-quality-website-traffic"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/catalex\/wp-json\/wp\/v2\/posts\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/catalex\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/catalex\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/catalex\/wp-json\/wp\/v2\/users\/2689"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/catalex\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":1,"href":"https:\/\/empowernetwork.com\/catalex\/wp-json\/wp\/v2\/posts\/7\/revisions"}],"predecessor-version":[{"id":23,"href":"https:\/\/empowernetwork.com\/catalex\/wp-json\/wp\/v2\/posts\/7\/revisions\/23"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/catalex\/wp-json\/wp\/v2\/media\/22"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/catalex\/wp-json\/wp\/v2\/media?parent=7"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/catalex\/wp-json\/wp\/v2\/categories?post=7"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/catalex\/wp-json\/wp\/v2\/tags?post=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}