<\/a><\/p>\n If you\u2019re not a writer, and you can\u2019t afford to employ someone to write for you, <\/em> <\/a><\/p>\n Not everyone is good at creating useful content, which is why sometimes it might be better to get someone else to create it for you. In this article we\u2019ll cover Private Label Rights (PLR) Content<\/strong>.<\/p>\n Private label rights (PLR) content is written material (such as articles, eBooks, or auto responder content) that you can purchase and claim authorship of; there are different kinds of PLR content out there, different methods of acquiring it and different rights given to you once you\u2019ve acquired it. Generally, however, the right to claim authorship also gains you the right to edit the content, break it apart, compile it into a larger resource, publish it on your website, and so forth.<\/p>\n In general PLR content is great for affiliate marketers because it\u2019s cheap, you can edit it, insert your own affiliate links and you don\u2019t have to give credit to anyone else!<\/p>\n You don\u2019t need to look too far to find sites selling PLR content \u2013 it\u2019s a reasonably lucrative business for writers, who can earn a lot more from one article sold to many people than they could earn writing the same article on an exclusive contract.<\/p>\n Some top private label article sites include:<\/p>\n And you can find many more.<\/p>\n PLR content typically comes supplied in \u201cpacks\u201d based around certain topics. For instance, you might find a pack of PLR articles on \u201cromantic Valentine\u2019s gifts\u201d, or \u201ctropical fish aquariums\u201d, each of which will contain a number of articles on their subject. Articles will vary in length, but ideally they\u2019ll be at least 350 words long, preferably over 500 words.<\/p>\n The quality of PLR articles can vary from provider to provider \u2013 some will be high quality, while others will suffer from spelling and grammatical errors or clumsy wording.<\/p>\n Even if a PLR provider boasts that their writers are native English speakers, it doesn\u2019t necessarily follow that their written English will be impeccable \u2013 you probably know people who can speak English perfectly well, but whom you wouldn\u2019t employ to write articles for you, so keep this in mind.<\/p>\n However, remember that often you will need to do a little editing or rewriting of your PLR content to make it seem more \u201coriginal\u201d to the search engines (if you\u2019re using it for a search engine optimized site), so you may well just be able to clean up any mistakes along the way.<\/p>\n Duplicate content penalty is where another site uses the same PLR content and the search engines deem your page to be too similar to the other one to warrant a separate search listing. Your page will thus be relegated to the \u201csupplemental listings\u201d and you won\u2019t receive any traffic to it. This can occur when PLR content is distributed and used by a number of publishers.<\/p>\n To avoid this, it is usually recommended that you rewrite PLR at least 50% when you\u2019re using it on your website and want it to be indexed. If you\u2019re using PLR content for your newsletters or in an eBook it\u2019s not usually necessary to reword it other than to customize it for your audience, as this content isn\u2019t to be indexed in the search engines.<\/p>\n (For more information on the duplicate content penalty, be sure to see our lesson about avoiding duplicate content<\/a>.)<\/p>\n Another benefit offered by some membership sites is a whole raft of marketing tools, education materials and community support. These guys are always keen to outdo their competition, so by all means shop around. Be careful, though, not to be blinded by the bonuses and lose sight of what you\u2019re actually looking for in a PLR site: good PLR content!<\/p>\n PlrPro.com<\/a> allows their members to vote on each months article topics, and if you message a handful of other members to help you by voting for a topic that you suggest, chances are you\u2019ll get to have articles written on the topic you are looking for.<\/p>\n However, the downside to most other PLR membership sites is that you usually you don\u2019t get to choose your topics.<\/p>\n If you\u2019re looking for articles on a particular subject you could strike it lucky, but usually you\u2019ll just end up with a hard drive full of articles on subjects like decorative garden fountains. If you\u2019re interested in building sites for AdSense, however, this can be an absolute godsend. I bet it would have taken you a while to hit upon \u201cdecorative garden fountains\u201d as a topic for an AdSense site! With the initial research already done for you by the PLR provider, all you need to do is make it work.<\/p>\n<\/li>\n \u201cHow many people have access to this same PLR content?\u201d \u201cAre article packs restricted to a certain number of purchasers?\u201d \u201cIs the content freely distributed, without check or measure?\u201d<\/p>\n These questions become important if you\u2019re looking for original, interesting content that your readers haven\u2019t seen before, or if you\u2019re planning to post the PLR articles as-is and you\u2019re concerned about Google\u2019s alleged \u201cduplicate content penalty\u201d. The fewer people with access to your PLR pack, the less chance you have of being beaten to the finish line (or search engine listing) by some other keen PLR publisher.<\/p>\n A lot of membership sites will restrict their PLR packs to a certain number of their members so that only a few hundred people receive the same articles that you\u2019re receiving.<\/p>\n One-off PLR purchases from websites might also be restricted to a set number of people. PLR packs you purchase through forums or eBay will usually offer the right for resale and will therefore not be restricted to a set number of people (after all, when everyone is able to sell the pack, how can you possibly track how many have been sold?).<\/p>\n If you\u2019re planning to do some editing or rewriting of your PLR content, you may wish to consider whether this is a factor that actually affects you \u2013 if you\u2019re going to be modifying your PLR articles to be substantially different from the originals it shouldn\u2019t matter too much whether there are many people using the same original source articles.<\/p>\n You should also consider the fact that if a limited number of people, for example, 200, have access to the same article as you, then even less will actually get round to actually using it. Most likely only 5 to 10% (or even less) will actually use that article pack, so the number of other sites using it isn\u2019t as high as it first sounds.<\/p>\n Whether this factors into your evaluation of a PLR product depends on what reason you want your PLR content for. If you\u2019re creating an auto responder series with PLR content it is vital that the content is absolutely top quality, since your readers will quickly unsubscribe if it\u2019s not.<\/p>\n If you\u2019re compiling PLR content into a viral eBook it\u2019s also reasonably important that the material is readable, since you need people to actually read the content and click on your links for the eBook to be useful to you. If you\u2019re building a site for AdSense you might get away with lower quality content, since your overall goal is to get people clicking away from your site through your AdSense ads. It all depends on whether you actually want to engage your readers, or if you\u2019re simply looking for filler \u201cfluff\u201d.<\/p>\n If you\u2019re looking for good, engaging content, check the following:<\/p>\n In this lesson you\u2019ve learned:<\/p>\n
\nchances are you\u2019ll end up using PLR content at some stage. Find out what you <\/em>
\nneed to know!<\/em><\/p>\nWhat is (PLR) Private Label Rights Content?<\/h2>\n
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What does PLR content look like?<\/h3>\n
The duplicate content penalty<\/h3>\n
Types of PLR providers<\/h3>\n
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Things to check when considering PLR content<\/h3>\n
What is the distribution of the content?<\/h4>\n
Is the content any good?<\/h4>\n
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Ideas for using PLR content<\/h3>\n
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Lesson Summary On PLR Articles<\/h3>\n
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