{"id":7,"date":"2012-08-14T00:00:00","date_gmt":"2012-08-14T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/2easymoney\/10-tips-for-better-content-marketing\/"},"modified":"2026-07-29T08:58:05","modified_gmt":"2026-07-29T08:58:05","slug":"10-tips-for-better-content-marketing","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/2easymoney\/10-tips-for-better-content-marketing\/","title":{"rendered":"10 Tips for Better Content Marketing"},"content":{"rendered":"

These 10 tips for better content marketing<\/strong> are some of the best tips I have come across and are definitely worth your time to read. I wish that I could say that they are mine, but the credit goes to Mikal.<\/p>\n

10 Tips For Better Content Marketing<\/h2>\n
\"10<\/a><\/div>\n

BY Mikal E. Belicove| October 27, 2011<\/p>\n

1. Be goal-oriented: <\/strong>You need to create a business-aligned communications strategy where everything links back to company goals. Without such a strategy, you\u2019re shooting blanks. Let your strategy dictate your communications instead of knee-jerk reaction to events or \u201cwe need a blog post immediately<\/em> because something truly inconsequential just<\/em> happened.\u201d<\/p>\n

2. Use great writers:<\/strong> It\u2019s the quality of your thoughts that are on display and you need writers who can relate them intelligently, easily switching hats from being conversational for socially engineered content, to being informative and logical for articles, white papers and case studies.<\/p>\n

3. Calendar everything:<\/strong> Plan your work and work your plan, and that starts with creating and vigilantly maintaining an editorial calendar for nearly all of your content (i.e., blog posts, strategic social media placements, white papers, case studies, webinars, videos, etc.<\/em>). Share the calendar with your entire organization and ask for ideas from everyone for new content going forward.<\/p>\n

4. Distribution rules:<\/strong> If content is king, then distribution is the ace. Putting content in front of the right consumers \u2014 and lots of them \u2014 is key. Without traffic, your content is worthless. This means distributing your content using social channels such as Facebook and Twitter, aligning with the right content curators and securing links from relevant sites.<\/p>\n

5. Wear a white hat:<\/strong> The worse thing you can do is employ keyword stuffing and bogus blogs to serve as a link bait to your website. The best way to generate a high SERP (search engine result page) is to create great content over and over again.<\/p>\n

6. Diversify your content:<\/strong> Content marketing offers you the opportunity to publish in multiple formats, settings and channels. Maintaining a Facebook Business or Brand Page or a Twitter account is a step in the right direction, but the mix might require blog posts, white papers, case studies, articles, webinars, FAQ lists, eNewsletters, videos, photographs, forum and message board posts, and online newsroom material.<\/p>\n

7. Make it evergreen:<\/strong>\u00a0Most of your content shold be perpetually relevant\u2026 I recommend a 70\/30 split (70 percent evergreen, the rest relevant for at least the time being). Evergreen content stands the test of time, reinforcing your business-related goals. Example: You own a local coffee shop and you notice a trend toward siphon brewing individual cups of coffee. You write a blog post called Siphon Brewing 101<\/em> and three years from now it\u2019s still relevant and drawing upon search results.<\/p>\n

8. Curate your content:<\/strong> Aggregating and providing access to content in your own branded environment \u2014 your own website or eNewsletter or web portal \u2014 puts you in the position of being credited for sharing, not hoarding, content.<\/p>\n

9. Design matters:<\/strong> The formatting and design of your website, blog, eNewsletter, white papers, case studies, FAQ list, etc. must be great. If you don\u2019t nail the design or if you dismiss the importance of a professional layout, don\u2019t expect the majority of us to take your content seriously.<\/p>\n

10. Analyze performance indicators:<\/strong> Analyze and adjust your approach to content marketing based on key performance indicators, including views, shares, response to calls-to-action, others\u2019 curation of your content and so forth. Creating content is job one; analyzing and adjusting as you go are part of job one!<\/p>\n

Posted from http:\/\/www.entrepreneur.com\/blog\/220618<\/a><\/p>\n

***************************************************************************************************************************<\/p>\n

Post your comments and your experience with content\u2026<\/p>\n

If you want to post your own content using these tips for better content marketing<\/em> on your own website and start making money online then go here to see a free video<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

These 10 tips for better content marketing are some of the best tips I have come across and are definitely worth your time to read. I wish that I could say that they are mine, but the credit goes to Mikal. 10 Tips For Better Content Marketing BY Mikal E. Belicove| October 27, 2011 1. […]<\/p>\n","protected":false},"author":2501,"featured_media":14,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,10,2],"tags":[11,12,13,14,15],"class_list":["post-7","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-marketing","category-online-business","category-social-media-marketing","tag-content-marketing-tips","tag-content-tips","tag-tips-for-better-content","tag-tips-for-content-marketing","tag-tips-for-marketing"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/2easymoney\/wp-json\/wp\/v2\/posts\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/2easymoney\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/2easymoney\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/2easymoney\/wp-json\/wp\/v2\/users\/2501"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/2easymoney\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":1,"href":"https:\/\/empowernetwork.com\/2easymoney\/wp-json\/wp\/v2\/posts\/7\/revisions"}],"predecessor-version":[{"id":15,"href":"https:\/\/empowernetwork.com\/2easymoney\/wp-json\/wp\/v2\/posts\/7\/revisions\/15"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/2easymoney\/wp-json\/wp\/v2\/media\/14"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/2easymoney\/wp-json\/wp\/v2\/media?parent=7"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/2easymoney\/wp-json\/wp\/v2\/categories?post=7"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/2easymoney\/wp-json\/wp\/v2\/tags?post=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}